Have you seen the picture of my new friend Colin?
Every time I come back from my U.S trips I can’t help but say to myself education is paramount to success not just for me but for all fitness professionals.
Some days we attend workshops to learn, sometimes we attend to re-iterate what we do is right! And sometimes we walk away and yell WHAT THE HELL…I didn’t get that at all! Every time I come back I can’t help but feel the need to take every over 40+-fitness business owner who struggles with the new era of fitness, put them in a room and educate them after all for these guys the gym business is all they know and for some the new era is a struggle, day-to-day business is a struggle, life, family and money are a struggle.
We have a duty of care to educate our #40plusfitpreneurs
Do we? Yes we do! How? Reach out to our forty plus and set up workshops,start from the beginning teach them without intimidating them, teach them social media, human resources, proven concepts with step by step guides – not stuff copied from somewhere else – not re-hashed but real education, innovation, success and failures from somebody like” ME” who has lived, lives and breathes it 24/7 – don’t just send them on there way.
Why should you listen to me you ask? I ask you why would you not? I walk my talk and I’ve visited struggle town.
I mean lets face it if you’re still reading this it’s highly likely your related to Colin.
Meet Colin, Colin owns a gym, Colin has nine other gyms in his area, Colin is in struggle town and his members are leaving.
Colin is still waiting for his dial up to connect
Don’t be a Colin – Embrace the future of fitness
Meet George, George is Colin’s brother, George is 76. George gets up every morning at 4am to pick corn. George is still waiting for the price of real estate to come down. George has missed opportunity.
Innovation, progress and time wait for nobody, the good news is it’s never to late to start. Surround yourself with those that make a difference,surround yourself with people who understand your business and your struggle,surround yourself with passionate fitness professionals just like you. Together we can make a difference.
Mel will be running a workshop for forty plus health club owners who wish to up skill in all the latest trends from technology,marketing,getting more income in your club to social media. The workshop is aimed at older club owners wanting to learn the basics in technology,social media and adding extra income to their clubs. Register your details for our workshop
Mel Tempest – Your Fitness Business Coach
Social Fitness Media – Public Speaking – Marketing – Innovation – Early adopter and growth manager
Independent health club owner