So here’s some marketing ideas to get your members coming in over the holiday break and easter.
April is a great time to run a group fitness challenge – lets say in this case 21 classes over the whole month. Participants attend classes and get their challenge cards marked off at reception. They then go into the draw to win a 12 month membership. Very simple and effective retention tool.
Another idea – Do you have classes that are low in numbers? Yes! Then run your challenge around these programs and offer members to bring a friend free.This is a great idea to create more feet in the quite classes plus the members get the experience of something new.
If your one of those clubs that just prefers to ride April out then I suggest you start your May promotion once easter has passed.This will help motivate the members who have gone AWOL during the holiday month. Don’t forget to send these guys emails and text messages after the 25th…
Attached are some graphics for you to get some ideas!
Tomorrow I’ll be blogging about showing staff the front door!