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What does a high-performance business look like? And function like? Professionally? Practically? Culturally? Socially? Are people saying great things about you, your business and what you do? What does high performance mean for your organisation, team and individuals? What do you base your version of high-performance on? What matters most in your business? Customer satisfaction? Profit? Efficiency? The happiness of your employees? Workplace culture? Client retention? Growth? What are the skills, qualities, attributes and habits of high-performers? Who makes a great leader, and why? What’s going great on Planet You, and what could be better? As a business, what is your unique selling proposition? Are people compelled to be a member, customers and clients because what you do and how you do it is exceptional? Do they want to be part of what you’re about? 

In his typically casual and interactive style, he is an Exercise Scientist, Entrepreneur, Author, Podcaster, and PhD. Candidate and Fitness Industry Pioneer Craig Harper will unpack these questions and more.


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How To Use Technology To See More People

Are you ready to:

If so, then this is the session for you. Selling fitness has changed. It is now essential to update your connection, conversion strategies and skills to ensure you make the most of technology and maximise every opportunity to increase your membership and PT client base. Learn how to optimise your use of technology and increase your appointments. You’ll also take back to your club, centre or studio new to set up your technology to successfully present online and increase your sales.

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Understanding The Ecosystem

Exploring and understanding an ecosystem approach to enhance how you engage and support members, grow revenue and have more impact.

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The Future of Digital Marketing

What your club needs to do to be ahead of digital algorithms.  The keys to motivating more people into your club through your digital content and deployment.  Save thousands and make millions.

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Property Law Issues

Are you a gym/fitness centre owner or thinking of opening one? Join Joel for an essential session on property law issues that all owners should consider before entering a lease. Joel’ll discuss key leasing terms, planning requirements, fit out clauses, and noise restrictions that can impact your business’s success. You’ll gain valuable insights into navigating lease negotiations, ensuring compliance with local regulations, and avoiding common pitfalls. Don’t miss this opportunity to learn from Joel and leave with a better understanding of property law issues affecting the fitness industry.

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Commercial Law Issues

Join Edward for an informative session on commercial law issues that can arise when buying and selling gyms/fitness centres, with a particular focus on franchising issues. Edward will discuss the potential challenges and risks involved in franchise agreements. He’ll also cover the complexities of transferring franchise agreements when selling a gym/fitness centre, including restrictive covenants and the franchisor’s right of first refusal. Gain valuable insights into these critical issues and learn how to navigate them successfully with the help of expert legal advice.

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2024 and beyond

Step into the future of fitness with Barrie Elvish, CEO of AUSActive, as he delivers a thought-provoking closing keynote session at Ignite Fitness Business, where he will take you on a journey through the exciting opportunities that await the fitness industry beyond 2024. Drawing on his extensive experience, Barrie will provide a detailed overview of the emerging trends and transformative changes that are expected to shape the future of fitness. He will also showcase AUSActive’s key business and operational milestones in 2023, highlighting their commitment to driving innovation and excellence in the field.

As a passionate advocate for collaboration and community, Barrie will be available throughout the day to connect with attendees and share his insights on the industry. This is a unique chance to engage with a respected thought leader and gain invaluable knowledge and inspiration for your own business. Don’t miss out on this unmissable keynote session and discover the exciting future that lies ahead for the fitness industry.


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How to leverage wearable technology to create value and capture more yield

I’m Emmett a founding Partner in the global wearable technology brand Myzone – a hardware, cloud-ware, and software mix that drives exercise adherence for the end user, and customer engagement metrics for the network partner. Check it out at

I moved from Australia to the USA in 2011 to manage Myzone through the developmental phase of its commercial existence. After 2 years of be-ta with the product, and 2 years of establishing product market fit through a significant amount of market interface, I was part of the senior team that led the company thru its ‘go to market’ phase in 2013/14, seeing the system now installed in over 7000 health clubs in 60+ different countries. The platform is currently attracting tens of thousands of new users every month, changing behaviour one exerciser at a time.

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Psychological claims in workplaces have increased by 90%  per year and mental health costs Australian workplaces $10.9 Billion per annum. 

Eddy will discuss disputes, bullying and harassment in the workplace and how to create and maintain a healthy workplace culture.  Learn about changes to WHS laws and requirements in Australia that may impact your responsibilities as a business owner and/or may provide business opportunities and new income streams for your business. 

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Onboarding Staff Is A Critical Component of the hiring process and your companies’ culture

The onboarding training session for gym’s and exercise businesses is a critical component of the hiring process. It aims to integrate new staff members into the company culture, ensure that they understand their role and responsibilities, and equip them with the necessary knowledge and skills to perform their duties effectively. This session will discuss the 6 C’s of onboarding staff.

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What’s Killing Your Sales On Calls & Visits | We Know.

Fitness business leaders spend hours (and money) on marketing and training their sales team but do they really know what happens when a prospect calls or visits the club?  Do they really know how and if their team is delivering a wonderful experience? Do they really know what steps are being missed?  We have been mystery shopping gyms for over a decade and have in depth data to share in the roundtables that can sharpen your sales process – for example: Saturday phone enquiries are generally 50% shorter than weekday phone calls.  You’ll be blown away by what we have found and the checklist we can provide you to go back to sharpen your skills so every prospect has a profound experience in your club and becomes a member.

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The Sales Tools & Processes That MUST BE Updated To Increase Sales

In a competitive marketplace, it is essential to take advantage of every sales opportunity and have a ‘One Change’ Mentality if you want to succeed. Many Clubs and Studios are losing sales and members and don’t know why. During this Roundtable with Steve, he will outline the processes and tools you can update that will help you and your team to make it easier for prospects to buy instead closing hard and endless tedious follow up.

Learn how to:

If so, join Steve on his Roundtable and learn how have a competitive advantage.

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How to Drive Revenue, Retention, and Engagement with Digital and Group Fitness

Discover valuable insights to boost your fitness business with a focus on creating a seamless brand experience for your members, tracking and boosting engagement levels, and optimising class schedules. Glen brings over 23 years of fitness industry experience to the table, with expertise in club management, member retention strategies, and operational excellence. He is a go-to resource for creating sustainable and cost-effective digital fitness business solutions that attract and retain new members. Don’t miss out on this opportunity to learn from Glen and take your fitness business to the next level. Register now for this informative session.


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Craig Harper

B.Ex.Sci., PhD. Candidate

Craig Harper is one of Australia’s leading presenters, writers and educators in the areas of health, high-performance, resilience, self-management, leadership, corporate change, communication, personal transformation and more broadly, human behaviour. Craig has worked as an Exercise Scientist, Corporate Speaker and Consultant, University Lecturer, AFL Conditioning Coach, Radio Host, TV Presenter, Newspaper Columnist and successful Business Owner. He hosts a high-rating Podcast called ‘The You Project’, is the author of seven books and is currently completing a Ph.D. in Neuropsychology.

Steve Jensen

Impact Training & National Sales Academy

People from all around the globe have doubled and tripled their sales income as a direct result of what they’ve learned from Steve Jensen, the Founder of Impact Training Corporation, the National Sales Academy and My Mentor Coach and recently The Sales Authority Club & Podcasts. Everyone knows, if you get an opportunity to learn from Steve, you seize it; because his knowledge will help you become a successful fitness professional and business operator. After all, as Steve always says, “There’s not a lot in business that more sales can’t fix. 

Owen Bowling

Owen Bowling

Co-Founder Coach Welly

Co-founder & CEO at Coach Welly (currently raising), an AI-powered platform enabling insurers, corporates & gyms to engage, support and reward their members/employees. 

Liam Robertson-square

Liam Robertson

Managing Director Creative Fitness Marketing 

Since 2003, Liam has been the bedrock of CFM Australia & New Zealand. From humble beginnings on the road to now the director of the company, Liam leads with a true passion for helping to improve the profitability of independent fitness clubs all over the continent. 

Liam is bred out of Jan Juc, Victoria, so naturally is a surfing enthusiast while at the same time sharing an uncanny resemblance to an ill greyhound while rocking a shaved head. 

Joel Garrett


With property law experience in both law firms and in-house legal teams, Joel has a great understanding of client needs and will be the reliable guide you’re looking for. A great team player, Joel is always ready for a challenge (whether it be a complex legal matter or representing Australia at dodgeball!) and will go above and beyond to seek the best solution for his clients.

Edward Hart


Edward loves all things law, particularly commercial law and franchising. He enjoys thinking outside the box and is driven by achieving the best outcomes for his clients. Outside of work, Edward enjoys cooking up a storm and playing for his basketball team on Thursday nights.


Barrie Elvish

CEO of AUSactive

Barrie brings over 20 years’ CEO experience of successful organisational change, strategic development and business growth across a range of sectors including Education, Health and Community Services. He holds a BA, Grad Dip Education and MBA, and is a graduate of the Australian Institute of Company Directors. You’ll regularly hear Barrie talking about his passions and experiences including surfing, Triathlons, keeping his mental health and wellbeing strong through exercise, trekking the Kokoda Trail and Macchu Pichu, Led Zeppelin and Hot Rods – all for the purpose of making meaningful connections. Barrie has a longstanding personal and professional interest in adventure play for children and is the proud grandfather of two beautiful girls. Today Barrie is pleased to be the CEO of AUSactive, the peak national health and fitness industry association activating everybody, every way, every day. 


Edwina Griffin


Edwina is a negotiation consultant operating in the areas of negotiation, mediation and communication. Edwina specialises in workplace and franchise mediation. Edwina now specialises in workplace mediation, including disputes under the worker’s compensation scheme and non-compensation disputes. Mediation can assist with work relationships for return-to-work claims and can also address disputes before they escalate.

Billie HS

Billie Cox

I have over 20 yearsexperience as an event industry professional in sales, event management, business development, sponsorship and marketing. I have managed over 2000 events – from street parades, conferences, gala dinners, charity events, live music events and TV shoots. I continue to enjoy teaching and lecturing events and business at the College of Event Management.

Lisa Lord

Portfolio Manager, Mystery Shopping for Fitness Businesses

Experienced and results orientated Lisa delivers exceptional customer service, reflecting her commitment to her clients’ success.  She combines a warm, compassionate personality with steely determination and focus.  Lisa’s early experience working in Media followed by her career in the Real Estate Industry that spans over 25 years is where she has honed her Sales, Marketing and Customer Service skills.  Dedicated to her clients’ success shines through in her everyday approach and she is both passionate and proactive with a genuine knowledge and belief that Mystery Shopping can make a huge difference in your business.   Lisa is an avid bibliophile, works as a writer and editor in her spare time and is a member of a Melbourne fitness centre where she trains most days. 

Glen Taylor

Fitness Industry Veteran and Business Expert, Fitness On Demand

Over the past two decades, Glen’s worn a lot of hats in the fitness industry. After leaving the army, as a Physical Training Instructor he transitioned into fitness equipment sales, where he excelled. He has since held many positions within the fitness industry from state to country manager roles and worked with a wide variety of leading industry brands such as Cybex & Matrix. During his long track record, Glen also has owned and operated gyms and recently looked into FitnessOnDemand products and services as a way to bring enhanced fitness content offerings to gym members.