A story of childhood,education,fitness, death and tumours.
Club owners will resonate with this. Moving staff on!
Clubs don’t get rid of good workers, clubs don’t get rid of those that pay their way. Clubs don’t get rid of team members who bring positivity to other members as well as their team. Club owners don’t get rid of those that have great work and moral ethics. Club owners get rid of those that can’t follow procedures and policy,Club owners get rid of petty behaved people who try to take the rest of the team and members on a negative journey. When staff and members are all complaining about the same person you know theres something not right. Club owners are not bullies for moving staff on because they don’t fit the philosophy and culture of the club,club owners are to be applauded for not tolerating this behaviour and protecting the environment that their team works in. At the end of the day its nature that people talk about people to say you don’t is to falsify who you are as a person, but to deliberately try to create an intense atmosphere amongst a team is not normal. In my club and in many clubs globally I have dealt with, we at times have had to read the backlash on social media and its well versed knowledge the negativity they write is the proof – it encompasses what we were saying all along – they just aren’t the right people for our culture.
Successful business doesn’t become successful from having the wrong team its becomes successful for keeping the right team.
Don’t ever feel bad for moving people on in business you have a duty of care to your team, just as much as you have a duty of care to your business….Mel Tempest
So many times like many of you I come across this scenario from group fitness instructors rearing its ugly head!
If you want a proper step workout you need to have 4 bricks under the whole time, if you want a proper pump class you gotta load the bar up! Oh and in cycle its scream scream scream from the instructor whilst she/he tries to rip the legs of the participants whilst they turn a ghastly pale white! And so forth you get the picture – then there’s the instructor who spends more time telling the social media world they did 500 classes that day and learnt 10 new releases overnight to the accolades of their friends on social media….. The high percentage of people don’t care how many classes you did and how much choreography you learnt, actually they don’t give a rats bum and by doing so you just alienated half the population from feeling good about the exercise they did that day. Lets get one thing straight if you learnt 10 new releases over night or in a few days good for you, thats your choice the rest of the world doesn’t need to know and if you taught 4 or 500 classes in one day I wonder if each participant actually felt like they mattered?
One of the main reasons group training has taken off in the last few years is because it offers the group effect that some instructors don’t instruct when teaching group fitness. Group training gives experience. Look at Crossfit,Functional training,HIIT and so forth, forget what the foundation of each program is for a minute and think about what they do in EVERY situation…… All of the above take any person at any fitness level and teach them physical execution,they give them goals to aspire to,they do not preach anything ‘they set a small goal building over time and say do your best’ that person then has something to look forward to the following week. When was the last time you instructed a class and told them to focus on one goal for that week and to hold back in other classes and it was ok to rest that they don’t need to go flat out every session.
Now yes there are some great group fitness instructors who teach fantastic classes and meet all the elements and these guys get great numbers in their classes and people just keep coming back for more. This is what club owners want. So how do you give a participant a great group fitness experience “make it about them” you might say I do,but do you? Have you ever walked into any BodyStep/Step class and said today I’ll teach the whole class at a beginners level,I’m going hang out with the new guys? Maybe no bricks just the platform,every move is a basic move giving a harder option as a preview and then reverting back to beginner. Have you done this? Yes/No When? Or was your response ‘yeah but I’m there for a workout to’ ‘you can’t motivate that way’ ‘the choreography book doesn’t say to do that’ and blah blah excuses and justifications. Do you realise whenever you put yourself in the same position as a new participant more participants will feel inclined to trust you and come back to your class. It shows you have care factor. Experienced members know what to do but beginners don’t and you are there to encourage health and wellbeing to every person. You are there to encourage 100% maximum workout from them as a single individual,every persons 100% is different from the person standing next to them,when was the last time you told your class this? Your class is their workout, it could be the best part of their day make it an experience.
Motivating your participants comes from the journey you create from the start to the end. It comes from you verbally in what you say and how you say it. It comes from how you present yourself on stage,what you wear,are you wearing clean neat tidy clothes or something your slept in two weeks ago? Your hair – is it brushed or is it bed hair at 6am? Your make up could just be lip gloss,make an effort. Teaching class is a job you represent a brand, the brand of you – present for it.
Motivation can also come from your energy, are you fit are you lazy – do you practice what your preach? You don’t have to be jumping all around stage like a crazy person, thats not attractive at all nobody wants to come to ‘out of control classes’. But they will come back when they feel they count, when they feel that class was about them and not just the front row. Don’t be afraid to walk into class and spend a week teaching to all the new participants at their level, they’re depending on you to help them create change. It’s a little sad when you actually hear group fitness instructors talk about the front row, like is that all you see six or seven people at the front week in week out what about the rest of the room. Maybe your front row people are there every week but wow how many people have come and gone? And you didn’t even see them.
The industry is evolving and some factors are changing or slowing down and becoming less and less. You only need to look at Les Mill Live becomes Les Mills Virtual. Like all things we do its about the experience and whats in it for me and how does it make me feel. We really need to look at the new generation of exerciser, there are more of them and they have a different approach to fitness,they are not the dinosaur bodybuilders from the 70’s attitude or the Richard Simmons crazy aerobics member with leopard skin g strings.
The new generation is the generation we created.
Now go coach them.
Fitness Business Coach
Motivational speaker on the business of fitness
Innovator Implementer Ideas person
Lots of post and editorials on Fitness Australia of late in the media some positive some negative – so as a club owner and a member of Fitness Australia for the first time this year here’s what I think.
We know its not compulsory to be member of FA whether you’re a club owner or trainer lets make that clear and the fitness industry is a non- regulated industry,we all know that. I’m in my 12th year as a club owner 12 months ago I paid a membership as a business for the first time and I just received my renewal notice. As a club owner I have alway stipulated I prefer the staff to be FA registered here’s why.
By being registered with FA I know that they can only receive this recognition by gaining continuing education points,this means over a set period of time they need to educate themselves in the area they practice in. EG: personal trainers need to update their skills so that they deliver to their clients the best possible training skills not only for results but safety and ongoing research that can be passed onto clients. Just like any career, up skilling equals success and longevity, results passed onto our clients from up skilling becomes retention not only for the personal trainer/group fitness instructor but also for the club owner. Everybody stays in a job. Group fitness instructors also need to gain points and they can do this by attending workshops as well. So where do the points come from? They come from various educational providers who write courses both physical and theory. How do the course providers get the points? They write the educational sessions and present the documentation which meets a criteria that FA set. FA then present it to their educational team who then decide if the session has meet their standard and if so they then reward that session with points. The points are allocated based on the type of workshop and the time it takes to do the workshop. The trainer pays for the workshop,gains the points,then presents all their certificates to FA who then renew their registration with FA. A copy is then given to the club owner who then has proof the trainer has educated themselves and not relied on magazines or you tube clips for ideas/concepts for clients.This means a club owner and consumer can feel confident in the staff member. Do course providers have to present their courses to FA? No. Catch is the reasons I gave you as to why I prefer FA registered staff, it helps me keep an eye on my staff. Can course providers teach courses without FA approval? Yes, its up to the consumer if they want to attend. Some of the Australia’s best educational sessions are conducted by those without FA approval.Think about it is every convention speaker/trainer registered with FA?
There is no other current organisation to my knowledge that offers the same to our industry as FA – in lay terms they have no real competitors.
In the twelve months that I have been a club member of FA that is a registered business I have not received one phone call from any person.I’m a new member where was the follow up? I have received newsletters thou!
My issues with FA
1.We have to many non qualified trainers in the industry setting up shop, as the only organisation here in Australia representing the fitness industry you should be doing something about it. These people take income from us the club owner and our staff, Therefore disallowing some clubs the affordability of a FA membership.
2.Stop wasting money in areas that have absolutely no gain for independent club owners. Get off the political agenda the only clubs to benefit from this is the chains.
3.Yes you went into battle with Apra – but I still have a $7k bill yearly and when I went to Apra to question some of the pricing the reply was it’s FA fault they negated. I am not the first club to have this issue. Maybe your board needs real club owners who work their business everyday and have a better understanding of the business of fitness to assist in decisions.
I doubt I will renew my business membership with FA, as a consumer of a product its been poor service. No personalised touch at all, perhaps FA need to attend a few retention workshops. I am your client and your accountable to me just as I’m a club owner and accountable to my consumer.
It’s a small cost whats the big deal – No it’s an expensive cost when I don’t get a return! Would you put money in a term deposit for 12 months and get nothing.
I’ve owned my club for 12 years and for the last 8 years as an instructor and trainer I haven’t been registered with FA. I continue to educate myself 24/7 at workshops both accredited and not accredited with FA. I travel to Filex every year and attend many other conventions. I don’t need to be a member to attend them. I’m a business owner and I make myself accountable to educate. I have great pricing on insurance and I can work and have worked for other providers without FA registration. My business is a success.
I look forward to watching the new board members drive Fitness Australia with change.