It’s been a few years since Thomas presented at Filex but he’s back for 2018!
Known as the godfather of fitness business to many Thomas Plummer packs the rooms at any convention he presents at. Many times people are left standing or sitting on the floor.
The man is hot property and you cant question that, people vote with their feet and the feet are in the door and the bums are on seats.
Why is he in demand?
Thomas doesnt sell old tricks!
Who is the right business coach for you?
Whats good, gone and getting feet in!
Join us now at The Gym Owners Business Podcast
Created by a gym owner for gym owners
First Guest: Mr. Thomas Plummer
So late on a Saturday night I was reading “Growing the Fitness Sector through Innovation “ just snippets here and there on innovation, technology and mindset. It was interesting to re-read some comments, in particular “to change mindset we must change leadership” something I feel strong on and agree with. As I made my way through the pages I realised that maybe the reason we have such an obese, unhealthy people global problem is because we’ve created it! Yes, us the fitness professional, the innovator, the media, all of us.
Technology is wearable’s, apps, virtual, and so forth, agree?
Isn’t it funny how with one hand we tell business owners they should be creating a community, tribe, social network within their club to enhance the exercise experience so members come back for more and retain…. Yet here we are on the other hand. Making them lazy! We scream and yell at them, get this app, get our app and do workouts in the comfort of your own home, go to the park and do a session, why not workout at lunchtime in your office, yeah do a workout and hi 5 your friends on the app… that you’ve never meet! – Yeah this app is amazing just push a few selections and in no time you’ll be working out on your OWN!!!!! Come do virtual classes. On your OWN!!!! Our club is 24/7 come workout anytime on your OWN!!!!! Yeah I’ll train you online, I’ll never meet you in person but I’m going change your life and make you look awesome. And maybe one day I’ll bump into you in the street…hold on, no I won’t I’ve never meet you – we have no connection.
Innovation is great providing we send the right message, maybe we need more innovation developers to think community to think tribe to think group – the message we really want to send out to the fitness industry is working out in groups is fun and rewarding and technology is a bonus. Encouraging people to workout on their own is sending people into a world of isolation and we don’t want that. Isolation causes depression, makes people socially shy and so forth. Do you realise you can’t really police how many people start working out on their own with good intentions but fail – how many people find themselves getting deeper and deeper into non existent good health because nobody was on hand to encourage – where was the social network of friends to push and encourage them on their bad days? Real people working alongside one another can create change for many. Even good intentions need a helping hand. So lets go back to the start of the page – to change mindset we need to change leadership. So how do we change the leadership or direction of those that are the innovators of change?
My opinion is this
To create a healthier world where obesity and bad health no longer out weigh the opposite we need to take a look at how we encourage people to exercise and get healthy. Perhaps one way to do this is to start developing via technology and innovation more ‘community workouts’ as opposed to working out on your own. Maybe the new trend needs to be about the “FitCom” (fitness community) and not about an icon on your phone for one.
Stop the isolation!
We can have technology we can have innovation we can have it all, but without people sharing with people a common interest we have nothing but bad health both physically and mentally.
One last thought – go back 30 years how many of us told our kids to stop playing Atari games locked in their bedroom and to get outside with their friends.
Go back 20 years – “Get off the Internet and get outside”
Go back 10 years “Get off the Nintendo” ‘But I’m playing against the kid down the street”
Go back 5 years “Get off Facebook”
Go back to yesterday – How many icons on your phone encourage you to exercise on your own?
No matter what you do in life no innovation will replace community.
Register your details now http://www.meltempest.net/fitbiz/
Scott McKenzie Australia’s leading Fitness Lawyer
Dennis Hosking – Fit Rec and Healthy People
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Time for change, time for action, time to create new choices for fitness professionals. The future of fitness has arrived, its erratic, its fast moving it’s exciting and it’s not slowing down.
Just as fast as the industry is changing overnight so is the club owner, the exerciser and the technology we rely on. Collaboration is the key to success. Fitness professionals will now unite with new key players, sharing knowledge education and success.
“A New Age Fitness Business Alliance is coming to Australia for fitness business professionals”
Global minds coming together to create a path for the new age
Building a bigger better fitness return for your business
Creating wealth and health for your future
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Have you seen the picture of my new friend Colin?
Every time I come back from my U.S trips I can’t help but say to myself education is paramount to success not just for me but for all fitness professionals.
Some days we attend workshops to learn, sometimes we attend to re-iterate what we do is right! And sometimes we walk away and yell WHAT THE HELL…I didn’t get that at all! Every time I come back I can’t help but feel the need to take every over 40+-fitness business owner who struggles with the new era of fitness, put them in a room and educate them after all for these guys the gym business is all they know and for some the new era is a struggle, day-to-day business is a struggle, life, family and money are a struggle.
We have a duty of care to educate our #40plusfitpreneurs
Do we? Yes we do! How? Reach out to our forty plus and set up workshops,start from the beginning teach them without intimidating them, teach them social media, human resources, proven concepts with step by step guides – not stuff copied from somewhere else – not re-hashed but real education, innovation, success and failures from somebody like” ME” who has lived, lives and breathes it 24/7 – don’t just send them on there way.
Why should you listen to me you ask? I ask you why would you not? I walk my talk and I’ve visited struggle town.
I mean lets face it if you’re still reading this it’s highly likely your related to Colin.
Meet Colin, Colin owns a gym, Colin has nine other gyms in his area, Colin is in struggle town and his members are leaving.
Colin is still waiting for his dial up to connect
Don’t be a Colin – Embrace the future of fitness
Meet George, George is Colin’s brother, George is 76. George gets up every morning at 4am to pick corn. George is still waiting for the price of real estate to come down. George has missed opportunity.
Innovation, progress and time wait for nobody, the good news is it’s never to late to start. Surround yourself with those that make a difference,surround yourself with people who understand your business and your struggle,surround yourself with passionate fitness professionals just like you. Together we can make a difference.
Mel will be running a workshop for forty plus health club owners who wish to up skill in all the latest trends from technology,marketing,getting more income in your club to social media. The workshop is aimed at older club owners wanting to learn the basics in technology,social media and adding extra income to their clubs. Register your details for our workshop
Mel Tempest – Your Fitness Business Coach
Social Fitness Media – Public Speaking – Marketing – Innovation – Early adopter and growth manager
Independent health club owner