Tag Archives: #iloveamerica

New Age Fitness Business Alliance

Time for change, time for action, time to create new choices for fitness professionals. The future of fitness has arrived, its erratic, its fast moving it’s exciting and it’s not slowing down.

Just as fast as the  industry is changing overnight so is the club owner, the exerciser and the technology we rely on. Collaboration is the key to success. Fitness professionals will now unite with new key players, sharing knowledge education and success.

“A New Age Fitness Business Alliance is coming to Australia for fitness business professionals”
Global minds coming together to create a path for the new age
fitness entrepreneur.
Building a bigger better fitness return for your business
Creating wealth and health for your future
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Moving a team member on!

Club owners will resonate with this. Moving staff on!
Clubs don’t get rid of good workers, clubs don’t get rid of those that pay their way. Clubs don’t get rid of team members who bring positivity to other members as well as their team. Club owners don’t get rid of those that have great work and moral ethics. Club owners get rid of those that can’t follow procedures and policy,Club owners get rid of petty behaved people who try to take the rest of the team and members on a negative journey. When staff and members are all complaining about the same person you know theres something not right. Club owners are not bullies for moving staff on because they don’t fit the philosophy and culture of the club,club owners are to be applauded for not tolerating this behaviour and protecting the environment that their team works in. At the end of the day its nature that people talk about people to say you don’t is to falsify who you are as a person, but to deliberately try to create an intense atmosphere amongst a team is not normal. In my club and in many clubs globally I have dealt with, we at times have had to read the backlash on social media  and its well versed knowledge the negativity they write is the proof – it encompasses what we were saying all along – they just aren’t the right people for our culture.
Successful business doesn’t become successful from having the wrong team its becomes successful for keeping the right team.
Don’t ever feel bad for moving people on in business you have a duty of care to your team, just as much as you have a duty of care to your business….Mel Tempest


Fitness Business – Twelve months on from my trip to IHRSA and I still have the same thoughts

I haven’t written a blog for a while it’s not that Ive been too busy to do it – well I have been a little busy Ive just put a new 5 platform functional training zone in my club, new boxing and kids area over the xmas new year break into late Jan. Buts that not what this blog is about!  I have to say I’m totally frustrated at the moment with the lack of information out there to assist club owners in growth I mean real information and real assistance. Sick of club owners being told to do this and do that at workshops yet they walk away without the tools to do so. We keep telling our members they need to be accountable for their workouts maybe we need to tell our educators at conventions to be accountable for their workshops. It’s the same old same old everything is marketed to the middle man club owner or those with more exposure than others. What about the new person on the block what about the club owner who has been in the industry for 30 years who has no idea,the club owner who has no money because he’s been buying every god dam book you the successor told him to buy. Who’s helping these guys??? Nobody you know why because they lack profile!   They don’t want to sign up to a twelve month subscription that gives them weekly tips or stories re-hashed from somewhere else, this info is no good to them if they don’t know the basics and for gods sake supply these people with info from the NOW !!

Actually I’m pretty pissed with the industry here I woke the other day with the thought I don’t want to do this anymore the RTO’s have a lot to answer for in the lack of education they give new personal trainers coming into the industry with club owners having to pick up the pieces. – Stop telling these students they’re tomorrows entrepreneurs ,tell them to get educated more, give them a plan when they leave you. And it’s not just the RTO’s here it’s the fitness industry as a whole – there are a lot of amazing Australian business owners  like myself who can assist club owners and health clubs to be better at business. How about the industry moves over a little and gives these people opportunity. Businesses want to be educated by those in the NOW people who walk the talk people who get it people who work in it everyday. AVERAGE EVERYDAY PEOPLE NEED HELP!

Twelve months on from my trip to IHRSA and I still have the same thoughts the Australian fitness industry has so much to learn from the Americans. Yeah sure it’s a big statement liked or hated by some and yeah I leave a little debris along the way when I speak or get the job done (the actual chosen word about me 3rd party was collateral) but thats what I do get the job done and you can’t knock me down for that, I say what others won’t I never got in this industry to be a falsified version of me – I don’t kiss butt – love it or leave it I’m practical and I get the job done.

I don’t have sour grapes just a sour taste in my mouth from an industry that puts its hand out more often than it gives out.

Until next time – Mel Tempest



It’s about the experience not about the sweat!

So many times like many of you I come across this scenario from group fitness instructors rearing its ugly head!

If you want a proper step workout you need to have 4 bricks under the whole time, if you want a proper pump class you gotta load the bar up! Oh and in cycle its scream scream scream from the instructor whilst she/he tries to rip the legs of the participants  whilst they turn a ghastly pale white! And so forth you get the picture – then there’s the instructor who spends more time telling the social media world they did 500 classes that day and  learnt 10 new releases overnight to the accolades of their friends on social media….. The high percentage of people don’t care how many classes you did and how much choreography you learnt, actually they don’t give a rats bum and by doing so you just alienated half the population from feeling good about the exercise they did that day. Lets get one thing straight if you learnt 10 new releases over night or in a few days good for you, thats your choice the rest of the world doesn’t need to know and if you taught 4 or 500 classes in one day I wonder if each participant actually felt like they mattered?

One of the main reasons group training has taken off in the last few years is because it offers the group effect that some instructors don’t instruct when teaching group fitness. Group training gives experience. Look at Crossfit,Functional training,HIIT and so forth, forget what the foundation of each program is for a minute and think about what they do in EVERY situation…… All of the above take any person at any fitness level and teach them physical execution,they give them goals to aspire to,they do not preach anything ‘they set a small goal building over time and say do your best’ that person then has something to look forward to the following week.  When was the last time you instructed a class and told them to focus on one goal for that week and to hold back in other classes and it was ok to rest that they don’t need to go flat out every session.

Now yes there are some great group fitness instructors who teach fantastic classes and meet all the elements and these guys get great numbers in their classes and people just keep coming back for more. This is what club owners want. So how do you give a participant a great group fitness experience  “make it about them” you might say I do,but do you? Have you ever walked into any BodyStep/Step class and said today I’ll teach the whole class at a beginners level,I’m going hang out with the new guys? Maybe no bricks just the platform,every move is a basic move giving a harder option as a preview and then reverting back to beginner. Have you done this? Yes/No When? Or was your response ‘yeah but I’m there for a workout to’ ‘you can’t motivate that way’ ‘the choreography book doesn’t say to do that’ and blah blah excuses and justifications. Do you realise whenever you put yourself in the same position as a new participant more participants will feel inclined to trust you and come back to your class. It shows you have care factor. Experienced members know what to do but beginners don’t and you are there to encourage health and wellbeing to every person. You are there to encourage 100% maximum workout from them as a single individual,every persons 100% is different from the person standing next to them,when was the last time you told your class this? Your class is their workout, it could be the best part of their day make it an experience.

Motivating your participants comes from the journey you create from the start to the end. It comes from you verbally in what you say and how you say it. It comes from how you present yourself on stage,what you wear,are you wearing clean neat tidy clothes or something your slept in two weeks ago? Your hair –  is it brushed or is it bed hair at 6am? Your make up could just be lip gloss,make an effort. Teaching class is a job you represent a brand, the brand of you – present for it.

Motivation can also come from your energy, are you fit are you lazy – do you practice what your preach? You don’t have to be jumping all around stage like a crazy person, thats not attractive at all nobody wants to come  to ‘out of control classes’. But they will come back when they feel they count, when they feel that class was about them and not just the front row. Don’t be afraid to walk into class and spend a week teaching to all the new participants at their level, they’re depending on you to help them create change. It’s a little sad when you actually hear group fitness instructors talk about the front row, like is that all you see six or seven people at the front week in week out what about the rest of the room. Maybe your front row people are there every week but wow how many people have come and gone? And you didn’t even see them.

The industry is evolving and some factors are changing or slowing down and becoming less and less. You only need to look at Les Mill Live becomes Les Mills Virtual. Like all things we do its about the experience and whats in it for me and how does it make me feel. We really need to look at the new generation of exerciser, there are more of them and they have a different approach to fitness,they are not the dinosaur bodybuilders from the 70’s attitude or the Richard Simmons crazy aerobics member with leopard skin g strings.

The new generation is the generation we created.

Now go coach them.

Mel Tempest

Fitness Business Coach
Motivational speaker on the business of fitness
Innovator Implementer Ideas person

Scare tactics and Independent health club owners

We already know that the #futureoffitness is technology, we can’t run from that, it’s happening now! What I find interesting is the amount of publications referring to boutique studios are the in thing with each studio differentiating itself from each other. Yoga,Barre,Cycle,HIIT etc etc are the supposed go to tools, become one or go broke. Lets take a bigger step back say seven years when 24/7 franchise boxes were opening here in Australia, the negativity that followed for the independent club owner it was dooms day we wouldn’t be able to compete 24/7, low pricing and blah blah. So here we are seven years later and a high percentage of independents have gone 24/7 and have become fierce competition for these now smaller clubs. How did they do it? Education – going 24/7 is not a big deal it just sounded like a big deal and the fear of god was put into the club owner at every convention or workshop they went to…So now lets look at boutiques clubs – the opposite to the 24/7 franchised gym – specialising in anything from hot yoga,cycle,dance,hiit you name it – again another supposed threat to the independent club – I don’t think so. You see all that really needs to happen is we as an industry need to educate our independents on how to counter act boutique style clubs…. Really? Yes! You see the common factor in all this is one thing “group interaction” Training in a club irrespective of its size,its brand,its social status its group training,its social interaction its everything it was back in the 80’s just different…just like fitness of the 70’s was different to fitness of the 80’s ,at the end of the day it was still the above.People meeting with people. There is absolutely no reason for an independent not to re-brand their group training in their club an offer the same as, if not better as the boutique clubs. Training Gym area’s can be set up in any independent club – I’m doing it as I write,I’ll still have a separate cycle room and GF studio – I’ve taken the PT area dumped it and re-developed it – group training – functional training – people want social interaction, you don’t have to be boutique or Crossfit to offer this, you can be an Independent! Boom I just added value to my members membership! ……And any club owner can put in a Heart Rate monitor system in their club and offer an app – Like #Netpulse. You don’t have to be boutique or a 24/7 box club to have these. My beef at the moment is the hype that is caused from ‘experts’ in the industry to shell shock the independents into negative mindset – your role is education, educate them on how to change and become a better business not a scared business.Thats your job – nobody is interested in what you did or saw on your travels they can google that stuff. They want A to Z get me to the finish line.  

Let me leave you with two points to think about –

1.When was the last time you checked how many boutique or 24/7 franchised clubs were up for sale. I love to google “gyms/health clubs for sale, the amount of franchised clubs up for sale is an education itself don’t visit specific www just google.
2.Anybody that tells you that you need to be apart of the latest trend say to them “thats great now show me how to get there and how you got their” If they can’t replicate to you their own experiences then I would probably disregard it… Seriously it would be like somebody who hasn’t owned a gym or fitness business in the social media era telling you how to sell memberships on social media.

Never preach what you haven’t achieved.





Hot off the press here’s whats hot and if you’re not on it you’re a crazy person losing money. I’m here to tell you this SPRINT TRACKS,KETTLE BELLS,WEIGHT RACKS,PRIMAL TRAINING,BOXES,ROWERS,ANYTHING FUNCTIONAL IS IN!!! And here the best news for you – You don’t need to buy a functional training franchise to be apart of the new era..Missed out on Crossfit then dive on this!







Not sure? Don’t know how?  Then stay on this blog to find out how!

The Americans along with Mel Tempest are coming to show you how!


Until then – Keep training,


Mel Tempest


Speaker School and U.S v’s Australia

I’ve just spent time in Baltimore U.S with the awesome Thomas Plummer at speaker school. After 35 hours of travel I finally checked in to the hotel. What followed was also 4 days of rain and wind. Bugger that forecast changing on me without notice – hold on thats just like home. Snow one day and heat the next.When I set out on this journey I already knew what I wanted to achieve and sure enough the mental picture I perceived as me as a speaker was granted. For years I’ve been told I’m over the top to loud, to much to say,I get the job done but leave shrapnel and so forth well really just a whole lot of shit coming from insecure boring complacent people.I must know my shit because hell I’m still here and successful and people want my help.  You know what else is bullshit I learnt my style is acceptable and now its time to go full steam ahead and move away from the current and jump! I know what I want to do and I’m giving myself a deadline, if you don’t have that you have nothing.Tall poppy syndrome might be alive and kicking here in Australia but it’s not in the U.S “wake up Aussie fitness industry if these guys pick up and come here they will form their own following and kick some serious butts” Who said they have to stay there?

I gotta say this thou speaker school had some real cool talented people who could definitely offer the Australian market a heap of fresh innovative real education, not bullshit pilfered from others drop my logo on it stuff.  I want originality for my industry and my industry deserves it.

 I’ve got some amazing talented fitness friends in the U.S who have accomplished so much in a highly stressful ever-changing profession. Australia doesn’t have a Thomas Plummer, Bryan O’Rourke, Robert Dyer,Emmett Williams,Frank Nash and of course my talented speaker school entrepreneurs. Ask yourself why? Old school is closed the new school is open.

Mel Tempest 

Gym contracts the good, bad and ugly!

No contracts,No sign up fee’s,No catches,No sales gimmicks…blah blah blah very common phrases from the new kids on the block of late!

Gym contracts are they good or are they bad? Well, from my point I think the consumer has more to win than the club owner and I’ve been a club owner for 12 years. Let’s look at it from these points which of course are my thoughts and not the thoughts of every fitness business owner…

Club owner decides to get marketing company in to run promotion. Here are some facts you as the consumer of a gym membership may not know.

1.Marketing company puts a 6 week strategy together before arriving at the club,they (not club) organise Tv & Radio ads, newspaper advertising ,mail drops,banners, A boards and telemarketing. The average cost for the marketing company which is outlaid by them is 80k-120k. During the 6 weeks Tv & Radio ads will run along news paper ads and telemarketing, gym prospects come into the club where they make contact with a sales person from the marketing company,these guys get paid weekly based on their sales.Their wages form part of the promotion spend. The prospect is offered a cheaper gym membership based on them signing up for a set period of time, usually 18 – 36 months. Now let me make it clear that no person forces the hand of the prospect to buy,ultimately it is their choice,after all they made the appointment and drove to the club. The policy in my club is the following – I sell a gym membership cheap and the consumer saves around $6/7 per week. The consumer commits to me for a period of time and I repay them for that time by offering them a cheap membership. Now here’s where people have a difference of opinion. In my club if you want to cease your membership during the contract time then you pay an early exit fee. This is a NOMINATED FEE you both agreed on before your membership started. This is a great idea because both parties know the circumstance of ceasing the relationship before it commences (like a pre-nup). Most clubs like mine charge $100-$150. Now this is where it gets a little dirty and this is what I don’t agree on. Clubs and Marketing companies that sign members up on this agreement — if you cease a relationship you have to pay out the balance! That means if there is 18 months left and you want out because you don’t want to be there any more you have to pay 18 months worth of payments. Sorry this is not my thing. Early exit fee leaves a better taste and higher retention. If you need to get out of a contract and your stuck in a ‘pay out’ situation, advertise your membership for sale! If you don’t want to be there you shouldn’t have to pay the balance. So onto the next part. The consumer is better off financially when buying into a gym membership because although the cost of living goes up for the gym owner your membership won’t go up for the entire time your in a contract. So you will save more $$$ than initially told. Making sense now?

Not all gym contracts are promoted by marketing companies gyms can run these direct from their clubs as we do offering shorter terms EG: 12 months/6months etc. So if you think you can commit to 6 or 12 months with an early fee then do so. But remember the shorter the contract the LESS amount paid for the early exit fee should occur.

So if a marketing company comes in and spends 100k on advertising etc how do they get their money back? Well, your money from the direct debit that is paid each week, the marketing company collects 60% of it until the debt is paid back.Thats right the gym does not receive all the money for at least 18 months by which sometime some members have left. Who gets the exit fee? Approx. 50% goes to each party…..So running a promotion isn’t what you thought, is it.

The gym owner is not rolling around in your money instantly. But a good club owner will invest your $$ back into the club – another reward for members.

So why have I written this blog? To be honest I’m sick of seeing gyms belittle other gyms with DUMB ads…”No gimmicks,No contracts,No sales tricks,Free 24/7…. Like get an education a you for real? Every club needs direct debits,every club needs contracted direct debits. Why? If you’re asking that question and you own a fitness business you opened for all the wrong reasons. Ego being first and you thinking your smarter than the club down the road second. Go sell your cheap direct debits and no contracts – Good luck with that because you just de-valued your business, I and many others won’t do that the teams and owners work to hard to undervalue their service.

If you’re a consumer and wanting to join a gym and feel comfortable committing to your health and wellness for life then a contract just may suit you. If you find all the options to confusing then just purchase upfront until you feel comfortable with commitment.

If you’re a fitness business owner and you think this is a whole lot of crap – look up look around

Your wealth is in what you OWN and not what you OWE.

Mel Tempest





“a beautiful mind is not to be taken”

Ok, friends,fans,family & enemies I would be ever so grateful if you could mark this day in your diary. The website will be up shortly for registrations.
I will be taking the warm up for this awesome event (very honured and ‪#‎getlesmills‬) and I would love it if we can get as many people as possible from all over to attend! …..
Brain tumours is like depression and suicide nobody wants to talk about it yet we struggle just as much as any other person with a disease and because nobody talks about it we struggle to raise funds to make a difference. This year we ran at a loss,we don’t have high media stars or ongoing publicity we just have US & YOU Please stand up and support Brain Tumour Alliance Australia (BTAA) and Cure Brain Cancer “a beautiful mind is not to be taken”

Melbourne Australia Event – if you can’t attend please show your support and like on my FB page.
Cure Brain Cancer’s Walk4BrainCancer – MLB 2015 promises yet again to be an amazing event, entailing a 5km walk, gourmet BBQ, fitness performances with sports ambassadors and entertainment for all ages. The walk will be held on Sunday, 8 November, 2015 at Catani Park, St. Kilda from 10am – 2pm, we expect to attract over 1000 registrations. In 2014 we raised over $90,000 through the Walk4BrainCancer – MLB 2014 and we are confident we can significantly grow that figure in 2015.








Group fitness instructors sit on their hands and are club owners qualified to train their team!

Last night we ran group fitness staff training, I asked the GFI to teach a track each sitting on their hands and not to tap their feet and two GFI had to close their eyes to teach the second half of their LM track – A fantastic learning tool for them all as a team and not an easy task. I think its important to know your music, understand musical interpretation,cueing,phrasing,blocks etc” Getting your class from A to B is a lot easier and less stressful when you know your music.Knowing your music allows you to keep control when speed humps appear.Like forgetting pre-choreographed programs.(or your GFM walks in to watch) UM yes this happens they’re called BRAIN FARTS and it’s ok to have them.If you forget thou just be great at pre-cueing your replacement move…..Great cueing comes from what? Knowing your music!But for gods sake don’t get up on stage and be a cowboy or cowgirl and try to wing it, this won’t make you special it just shows total disrespect. Yes Im saying its ok to forget choreography, its ok to have a bad day, you’re only human and nothing else. But please don’t waltz into class and say with a puffed up chest “I only learnt this sitting on the toilet five minutes ago” …like really – well shit you better be good!

How good or great you are is your choice. One class One chance – you’re only as good as your last class.

We discussed a vast and varied group of topics including “when you participate in another GFI class” and in this case in your own club. I am dead against participating GFI standing dead smack in front of the teaching GFI when they rock up to class. Any closer and you will be wearing their underwear,back off and let them do their class this is their time not yours.The class is for the members, go to the side of the room,back of the room or get on stage and team teach if you want to be noticed. I LOVE LOVE GFI who walk in and tell me “Im getting up” the door of opportunity opens when we become pro-active.

For some members stepping up to the front is taking the next step to feeling confident and secure within themselves and you just took that moment away from them by putting your ASS in the front row and behind you is a whole room of members with a little voice in their head going WHY? And yes we all know every club has their front row members, these people are your best members and best referrals and don’t ever forget it! If you don’t like them in the front ask yourself why and deal with it, if they get the choreography right when you get it wrong RECRUIT THEM!  Actually if your in the GF room in another GFI class how about you move around and network, sell the club that pays your wages and gives you free membership.

Some of the others areas we touched on were – “Different styles of learning” hence why the GFI sat on their hands! Changing your vocals because mono tone is out of fashion and repeating the same words over and over is lazy! Don’t forget the benefits of the why and what of the class format. If you don’t know the why and what of your class how can you sell it maybe thats why GFI repeat themselves they actually don’t know why and what!

Will they take away what they learnt and put it into practice? Time will tell and people vote with their feet. No doubt this is the thought of many club owners when they train their team. As club owners are we qualified to train our staff? You most certainly are, remove anybody who thinks differently.

Final topic – “Peoples perception and how we can’t change it as we’re never given the opportunity to know it” This is something we all know about and it really peeves me that we have to deal with this. As trainers we need to be self aware of who’s around us, how we dress in our workplace whether we are working or not and how we behave both in and out and of the club. In defence of all those that have been on the receiving end of the double P (like me) this is what I have to say. I feel sorry for those that judge others without knowing them because you just missed out on something amazing and life changing and that was getting to know me.

I don’t doubt my little blog today has given you some insights and perhaps you will take something from it or maybe you won’t, no matter what you decide to do, remember you may not be able to change a persons perception but you can change your choices and with that comes change.

Mel Tempest 🙂