Tag Archives: #grit

New Age Fitness Business Alliance

Time for change, time for action, time to create new choices for fitness professionals. The future of fitness has arrived, its erratic, its fast moving it’s exciting and it’s not slowing down.

Just as fast as the  industry is changing overnight so is the club owner, the exerciser and the technology we rely on. Collaboration is the key to success. Fitness professionals will now unite with new key players, sharing knowledge education and success.

“A New Age Fitness Business Alliance is coming to Australia for fitness business professionals”
Global minds coming together to create a path for the new age
fitness entrepreneur.
Building a bigger better fitness return for your business
Creating wealth and health for your future
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#FNTS #FNTSSTRONG #Fitbiztalk

 

Fitness Business – Twelve months on from my trip to IHRSA and I still have the same thoughts

I haven’t written a blog for a while it’s not that Ive been too busy to do it – well I have been a little busy Ive just put a new 5 platform functional training zone in my club, new boxing and kids area over the xmas new year break into late Jan. Buts that not what this blog is about!  I have to say I’m totally frustrated at the moment with the lack of information out there to assist club owners in growth I mean real information and real assistance. Sick of club owners being told to do this and do that at workshops yet they walk away without the tools to do so. We keep telling our members they need to be accountable for their workouts maybe we need to tell our educators at conventions to be accountable for their workshops. It’s the same old same old everything is marketed to the middle man club owner or those with more exposure than others. What about the new person on the block what about the club owner who has been in the industry for 30 years who has no idea,the club owner who has no money because he’s been buying every god dam book you the successor told him to buy. Who’s helping these guys??? Nobody you know why because they lack profile!   They don’t want to sign up to a twelve month subscription that gives them weekly tips or stories re-hashed from somewhere else, this info is no good to them if they don’t know the basics and for gods sake supply these people with info from the NOW !!

Actually I’m pretty pissed with the industry here I woke the other day with the thought I don’t want to do this anymore the RTO’s have a lot to answer for in the lack of education they give new personal trainers coming into the industry with club owners having to pick up the pieces. – Stop telling these students they’re tomorrows entrepreneurs ,tell them to get educated more, give them a plan when they leave you. And it’s not just the RTO’s here it’s the fitness industry as a whole – there are a lot of amazing Australian business owners  like myself who can assist club owners and health clubs to be better at business. How about the industry moves over a little and gives these people opportunity. Businesses want to be educated by those in the NOW people who walk the talk people who get it people who work in it everyday. AVERAGE EVERYDAY PEOPLE NEED HELP!

Twelve months on from my trip to IHRSA and I still have the same thoughts the Australian fitness industry has so much to learn from the Americans. Yeah sure it’s a big statement liked or hated by some and yeah I leave a little debris along the way when I speak or get the job done (the actual chosen word about me 3rd party was collateral) but thats what I do get the job done and you can’t knock me down for that, I say what others won’t I never got in this industry to be a falsified version of me – I don’t kiss butt – love it or leave it I’m practical and I get the job done.

I don’t have sour grapes just a sour taste in my mouth from an industry that puts its hand out more often than it gives out.

Until next time – Mel Tempest

www.meltempest.net

http://meltempest.net/Blog/index.php/2015/11/05/fitness-business-america-vs-australia-who-is-the-land-of-opportunity-and-my-top-3-consumer-tools/

Scare tactics and Independent health club owners

We already know that the #futureoffitness is technology, we can’t run from that, it’s happening now! What I find interesting is the amount of publications referring to boutique studios are the in thing with each studio differentiating itself from each other. Yoga,Barre,Cycle,HIIT etc etc are the supposed go to tools, become one or go broke. Lets take a bigger step back say seven years when 24/7 franchise boxes were opening here in Australia, the negativity that followed for the independent club owner it was dooms day we wouldn’t be able to compete 24/7, low pricing and blah blah. So here we are seven years later and a high percentage of independents have gone 24/7 and have become fierce competition for these now smaller clubs. How did they do it? Education – going 24/7 is not a big deal it just sounded like a big deal and the fear of god was put into the club owner at every convention or workshop they went to…So now lets look at boutiques clubs – the opposite to the 24/7 franchised gym – specialising in anything from hot yoga,cycle,dance,hiit you name it – again another supposed threat to the independent club – I don’t think so. You see all that really needs to happen is we as an industry need to educate our independents on how to counter act boutique style clubs…. Really? Yes! You see the common factor in all this is one thing “group interaction” Training in a club irrespective of its size,its brand,its social status its group training,its social interaction its everything it was back in the 80’s just different…just like fitness of the 70’s was different to fitness of the 80’s ,at the end of the day it was still the above.People meeting with people. There is absolutely no reason for an independent not to re-brand their group training in their club an offer the same as, if not better as the boutique clubs. Training Gym area’s can be set up in any independent club – I’m doing it as I write,I’ll still have a separate cycle room and GF studio – I’ve taken the PT area dumped it and re-developed it – group training – functional training – people want social interaction, you don’t have to be boutique or Crossfit to offer this, you can be an Independent! Boom I just added value to my members membership! ……And any club owner can put in a Heart Rate monitor system in their club and offer an app – Like #Netpulse. You don’t have to be boutique or a 24/7 box club to have these. My beef at the moment is the hype that is caused from ‘experts’ in the industry to shell shock the independents into negative mindset – your role is education, educate them on how to change and become a better business not a scared business.Thats your job – nobody is interested in what you did or saw on your travels they can google that stuff. They want A to Z get me to the finish line.  

Let me leave you with two points to think about –

1.When was the last time you checked how many boutique or 24/7 franchised clubs were up for sale. I love to google “gyms/health clubs for sale, the amount of franchised clubs up for sale is an education itself don’t visit specific www just google.
2.Anybody that tells you that you need to be apart of the latest trend say to them “thats great now show me how to get there and how you got their” If they can’t replicate to you their own experiences then I would probably disregard it… Seriously it would be like somebody who hasn’t owned a gym or fitness business in the social media era telling you how to sell memberships on social media.

Never preach what you haven’t achieved.
Mel.

http://meltempest.net/newsite/index.php#!/home

 

MEL TEMPEST_red_b

Fitness Business – My opinion on Fitness Australia

Lots of post and editorials on Fitness Australia of late in the media some positive some negative – so as a club owner and a member of Fitness Australia for the first time this year here’s what I think.

We know its not compulsory to be member of FA whether you’re a club owner or trainer lets make that clear and the fitness industry is a non- regulated industry,we all know that. I’m in my 12th year as a club owner 12 months ago I paid a membership as a business for the first time and I just received my renewal notice. As a club owner I have alway stipulated I prefer the staff to be FA registered here’s why.

By being registered with FA I know that they can only receive this recognition by gaining continuing education points,this means over a set period of time they need to educate themselves in the area they practice in. EG: personal trainers need to update their skills so that they deliver to their clients the best possible training skills not only  for results but safety and ongoing research that can be passed onto clients. Just like any career, up skilling equals success and longevity, results passed onto our clients from up skilling becomes retention not only for the personal trainer/group fitness instructor  but also for the club owner. Everybody stays in a job. Group fitness instructors also need to gain points and they can do this by attending workshops as well. So where do the points come from? They come from various educational providers who write courses both physical and theory. How do the course providers get the points? They write the educational sessions and present the documentation which meets a criteria that FA set. FA then present it to their educational team who then decide if the session has meet their standard and if so they then reward that session with points. The points are allocated based on the type of workshop and the time it takes to do the workshop. The trainer pays for the workshop,gains the points,then presents all their certificates to FA who then renew their registration with FA. A copy is then given to the club owner who then has proof the trainer has educated themselves and not relied on magazines or you tube clips for ideas/concepts for clients.This means a club owner and consumer can feel confident in the staff member. Do course providers have to present their courses to FA? No. Catch is the reasons I gave you as to why I prefer FA registered staff, it helps me keep an eye on my staff.  Can course providers teach courses without FA approval? Yes, its up to the consumer if they want to attend. Some of the Australia’s best educational sessions are conducted by those without FA approval.Think about it is every convention speaker/trainer registered with FA?

There is no other current organisation to my knowledge that offers the same to our industry as FA – in lay terms they have no real competitors.

In the twelve months that I have been a club member of FA that is a registered business I have not received one phone call from any person.I’m a new member where was the follow up? I have received newsletters thou!

My issues with FA

1.We have to many non qualified trainers in the industry setting up shop, as the only organisation here in Australia representing the fitness industry you should be doing something about it. These people take income from us the club owner and our staff, Therefore disallowing some clubs the affordability of a FA membership.

2.Stop wasting money in areas that have absolutely no gain for independent club owners. Get off the political agenda the only clubs to benefit from this is the chains.

3.Yes you went into battle with Apra – but I still have a $7k bill yearly and when I went to Apra to question some of the pricing the reply was it’s FA fault they negated. I am not the first club to have this issue. Maybe your board needs real club owners who work their business everyday and have a better understanding of the business of fitness to assist in decisions.

I doubt I will renew my business membership with FA, as a consumer of a product its been poor service. No personalised touch at all, perhaps FA need to attend a few retention workshops. I am your client and your accountable to me just as I’m a club owner and accountable to my consumer.

It’s a small cost whats the big deal – No it’s an expensive cost when I don’t get a return! Would you put money in a term deposit for 12 months and get nothing.

I’ve owned my club for 12 years and for the last 8 years as an instructor and trainer I haven’t been registered with FA. I continue to educate myself 24/7 at workshops both accredited and not accredited with FA. I travel to Filex every year and attend many other conventions. I don’t need to be a member to attend them. I’m a business owner and I make myself accountable to educate. I have great pricing on insurance and I can work and have worked for other providers without FA registration. My business is a success.

I look forward to watching the new board members drive Fitness Australia with change.

 

Mel Tempest

 

 

 

 

 

 

 

HOT HOT HOT IN THE U.S AND IT’S HERE IN AUZ!

Hot off the press here’s whats hot and if you’re not on it you’re a crazy person losing money. I’m here to tell you this SPRINT TRACKS,KETTLE BELLS,WEIGHT RACKS,PRIMAL TRAINING,BOXES,ROWERS,ANYTHING FUNCTIONAL IS IN!!! And here the best news for you – You don’t need to buy a functional training franchise to be apart of the new era..Missed out on Crossfit then dive on this!

*GROUP TRAINING WITH THREEE DIMENSIONS TO INCOME

*USE SOCIAL MEDIA TO SELL IT!

*LEARN HOW TO CREATE A COMMUNITY IN YOUR CLUB WITH WEARABLES

*GET YOUR COMMUNITY TUNED INTO YOUR CLUB APP

*GET THE ABOVE MAKING DOLLARS FOR YOU

 

Not sure? Don’t know how?  Then stay on this blog to find out how!

The Americans along with Mel Tempest are coming to show you how!

 

Until then – Keep training,

 

Mel Tempest