FITREC 2.0 MEDIA RELEASE SUNDAY JULY 23rd 2017
Exclusive to Mel Tempest at The Gym Owners Business Podcast
Proudly Supported by Gym Click Media – National Fitness Business Alliance – Creative Fitness Marketing and The Gym Owner Business Network
A story of childhood,education,fitness, death and tumours.
So late on a Saturday night I was reading “Growing the Fitness Sector through Innovation “ just snippets here and there on innovation, technology and mindset. It was interesting to re-read some comments, in particular “to change mindset we must change leadership” something I feel strong on and agree with. As I made my way through the pages I realised that maybe the reason we have such an obese, unhealthy people global problem is because we’ve created it! Yes, us the fitness professional, the innovator, the media, all of us.
Technology is wearable’s, apps, virtual, and so forth, agree?
Isn’t it funny how with one hand we tell business owners they should be creating a community, tribe, social network within their club to enhance the exercise experience so members come back for more and retain…. Yet here we are on the other hand. Making them lazy! We scream and yell at them, get this app, get our app and do workouts in the comfort of your own home, go to the park and do a session, why not workout at lunchtime in your office, yeah do a workout and hi 5 your friends on the app… that you’ve never meet! – Yeah this app is amazing just push a few selections and in no time you’ll be working out on your OWN!!!!! Come do virtual classes. On your OWN!!!! Our club is 24/7 come workout anytime on your OWN!!!!! Yeah I’ll train you online, I’ll never meet you in person but I’m going change your life and make you look awesome. And maybe one day I’ll bump into you in the street…hold on, no I won’t I’ve never meet you – we have no connection.
Innovation is great providing we send the right message, maybe we need more innovation developers to think community to think tribe to think group – the message we really want to send out to the fitness industry is working out in groups is fun and rewarding and technology is a bonus. Encouraging people to workout on their own is sending people into a world of isolation and we don’t want that. Isolation causes depression, makes people socially shy and so forth. Do you realise you can’t really police how many people start working out on their own with good intentions but fail – how many people find themselves getting deeper and deeper into non existent good health because nobody was on hand to encourage – where was the social network of friends to push and encourage them on their bad days? Real people working alongside one another can create change for many. Even good intentions need a helping hand. So lets go back to the start of the page – to change mindset we need to change leadership. So how do we change the leadership or direction of those that are the innovators of change?
My opinion is this
To create a healthier world where obesity and bad health no longer out weigh the opposite we need to take a look at how we encourage people to exercise and get healthy. Perhaps one way to do this is to start developing via technology and innovation more ‘community workouts’ as opposed to working out on your own. Maybe the new trend needs to be about the “FitCom” (fitness community) and not about an icon on your phone for one.
Stop the isolation!
We can have technology we can have innovation we can have it all, but without people sharing with people a common interest we have nothing but bad health both physically and mentally.
One last thought – go back 30 years how many of us told our kids to stop playing Atari games locked in their bedroom and to get outside with their friends.
Go back 20 years – “Get off the Internet and get outside”
Go back 10 years “Get off the Nintendo” ‘But I’m playing against the kid down the street”
Go back 5 years “Get off Facebook”
Go back to yesterday – How many icons on your phone encourage you to exercise on your own?
No matter what you do in life no innovation will replace community.
Time for change, time for action, time to create new choices for fitness professionals. The future of fitness has arrived, its erratic, its fast moving it’s exciting and it’s not slowing down.
Just as fast as the industry is changing overnight so is the club owner, the exerciser and the technology we rely on. Collaboration is the key to success. Fitness professionals will now unite with new key players, sharing knowledge education and success.
“A New Age Fitness Business Alliance is coming to Australia for fitness business professionals”
Global minds coming together to create a path for the new age
Building a bigger better fitness return for your business
Creating wealth and health for your future
Stay up to date with the latest
You can find me on Snap Chat,
Ghost Codes, Anchor, Pinterest and Periscope
#Fitbizgirl #Fitbizmedia #FitpreneursUnite
#FNTS #FNTSSTRONG #Fitbiztalk
Club owners will resonate with this. Moving staff on!
Clubs don’t get rid of good workers, clubs don’t get rid of those that pay their way. Clubs don’t get rid of team members who bring positivity to other members as well as their team. Club owners don’t get rid of those that have great work and moral ethics. Club owners get rid of those that can’t follow procedures and policy,Club owners get rid of petty behaved people who try to take the rest of the team and members on a negative journey. When staff and members are all complaining about the same person you know theres something not right. Club owners are not bullies for moving staff on because they don’t fit the philosophy and culture of the club,club owners are to be applauded for not tolerating this behaviour and protecting the environment that their team works in. At the end of the day its nature that people talk about people to say you don’t is to falsify who you are as a person, but to deliberately try to create an intense atmosphere amongst a team is not normal. In my club and in many clubs globally I have dealt with, we at times have had to read the backlash on social media and its well versed knowledge the negativity they write is the proof – it encompasses what we were saying all along – they just aren’t the right people for our culture.
Successful business doesn’t become successful from having the wrong team its becomes successful for keeping the right team.
Don’t ever feel bad for moving people on in business you have a duty of care to your team, just as much as you have a duty of care to your business….Mel Tempest
I haven’t written a blog for a while it’s not that Ive been too busy to do it – well I have been a little busy Ive just put a new 5 platform functional training zone in my club, new boxing and kids area over the xmas new year break into late Jan. Buts that not what this blog is about! I have to say I’m totally frustrated at the moment with the lack of information out there to assist club owners in growth I mean real information and real assistance. Sick of club owners being told to do this and do that at workshops yet they walk away without the tools to do so. We keep telling our members they need to be accountable for their workouts maybe we need to tell our educators at conventions to be accountable for their workshops. It’s the same old same old everything is marketed to the middle man club owner or those with more exposure than others. What about the new person on the block what about the club owner who has been in the industry for 30 years who has no idea,the club owner who has no money because he’s been buying every god dam book you the successor told him to buy. Who’s helping these guys??? Nobody you know why because they lack profile! They don’t want to sign up to a twelve month subscription that gives them weekly tips or stories re-hashed from somewhere else, this info is no good to them if they don’t know the basics and for gods sake supply these people with info from the NOW !!
Actually I’m pretty pissed with the industry here I woke the other day with the thought I don’t want to do this anymore the RTO’s have a lot to answer for in the lack of education they give new personal trainers coming into the industry with club owners having to pick up the pieces. – Stop telling these students they’re tomorrows entrepreneurs ,tell them to get educated more, give them a plan when they leave you. And it’s not just the RTO’s here it’s the fitness industry as a whole – there are a lot of amazing Australian business owners like myself who can assist club owners and health clubs to be better at business. How about the industry moves over a little and gives these people opportunity. Businesses want to be educated by those in the NOW people who walk the talk people who get it people who work in it everyday. AVERAGE EVERYDAY PEOPLE NEED HELP!
Twelve months on from my trip to IHRSA and I still have the same thoughts the Australian fitness industry has so much to learn from the Americans. Yeah sure it’s a big statement liked or hated by some and yeah I leave a little debris along the way when I speak or get the job done (the actual chosen word about me 3rd party was collateral) but thats what I do get the job done and you can’t knock me down for that, I say what others won’t I never got in this industry to be a falsified version of me – I don’t kiss butt – love it or leave it I’m practical and I get the job done.
I don’t have sour grapes just a sour taste in my mouth from an industry that puts its hand out more often than it gives out.
Until next time – Mel Tempest
So many times like many of you I come across this scenario from group fitness instructors rearing its ugly head!
If you want a proper step workout you need to have 4 bricks under the whole time, if you want a proper pump class you gotta load the bar up! Oh and in cycle its scream scream scream from the instructor whilst she/he tries to rip the legs of the participants whilst they turn a ghastly pale white! And so forth you get the picture – then there’s the instructor who spends more time telling the social media world they did 500 classes that day and learnt 10 new releases overnight to the accolades of their friends on social media….. The high percentage of people don’t care how many classes you did and how much choreography you learnt, actually they don’t give a rats bum and by doing so you just alienated half the population from feeling good about the exercise they did that day. Lets get one thing straight if you learnt 10 new releases over night or in a few days good for you, thats your choice the rest of the world doesn’t need to know and if you taught 4 or 500 classes in one day I wonder if each participant actually felt like they mattered?
One of the main reasons group training has taken off in the last few years is because it offers the group effect that some instructors don’t instruct when teaching group fitness. Group training gives experience. Look at Crossfit,Functional training,HIIT and so forth, forget what the foundation of each program is for a minute and think about what they do in EVERY situation…… All of the above take any person at any fitness level and teach them physical execution,they give them goals to aspire to,they do not preach anything ‘they set a small goal building over time and say do your best’ that person then has something to look forward to the following week. When was the last time you instructed a class and told them to focus on one goal for that week and to hold back in other classes and it was ok to rest that they don’t need to go flat out every session.
Now yes there are some great group fitness instructors who teach fantastic classes and meet all the elements and these guys get great numbers in their classes and people just keep coming back for more. This is what club owners want. So how do you give a participant a great group fitness experience “make it about them” you might say I do,but do you? Have you ever walked into any BodyStep/Step class and said today I’ll teach the whole class at a beginners level,I’m going hang out with the new guys? Maybe no bricks just the platform,every move is a basic move giving a harder option as a preview and then reverting back to beginner. Have you done this? Yes/No When? Or was your response ‘yeah but I’m there for a workout to’ ‘you can’t motivate that way’ ‘the choreography book doesn’t say to do that’ and blah blah excuses and justifications. Do you realise whenever you put yourself in the same position as a new participant more participants will feel inclined to trust you and come back to your class. It shows you have care factor. Experienced members know what to do but beginners don’t and you are there to encourage health and wellbeing to every person. You are there to encourage 100% maximum workout from them as a single individual,every persons 100% is different from the person standing next to them,when was the last time you told your class this? Your class is their workout, it could be the best part of their day make it an experience.
Motivating your participants comes from the journey you create from the start to the end. It comes from you verbally in what you say and how you say it. It comes from how you present yourself on stage,what you wear,are you wearing clean neat tidy clothes or something your slept in two weeks ago? Your hair – is it brushed or is it bed hair at 6am? Your make up could just be lip gloss,make an effort. Teaching class is a job you represent a brand, the brand of you – present for it.
Motivation can also come from your energy, are you fit are you lazy – do you practice what your preach? You don’t have to be jumping all around stage like a crazy person, thats not attractive at all nobody wants to come to ‘out of control classes’. But they will come back when they feel they count, when they feel that class was about them and not just the front row. Don’t be afraid to walk into class and spend a week teaching to all the new participants at their level, they’re depending on you to help them create change. It’s a little sad when you actually hear group fitness instructors talk about the front row, like is that all you see six or seven people at the front week in week out what about the rest of the room. Maybe your front row people are there every week but wow how many people have come and gone? And you didn’t even see them.
The industry is evolving and some factors are changing or slowing down and becoming less and less. You only need to look at Les Mill Live becomes Les Mills Virtual. Like all things we do its about the experience and whats in it for me and how does it make me feel. We really need to look at the new generation of exerciser, there are more of them and they have a different approach to fitness,they are not the dinosaur bodybuilders from the 70’s attitude or the Richard Simmons crazy aerobics member with leopard skin g strings.
The new generation is the generation we created.
Now go coach them.
Fitness Business Coach
Motivational speaker on the business of fitness
Innovator Implementer Ideas person
We already know that the #futureoffitness is technology, we can’t run from that, it’s happening now! What I find interesting is the amount of publications referring to boutique studios are the in thing with each studio differentiating itself from each other. Yoga,Barre,Cycle,HIIT etc etc are the supposed go to tools, become one or go broke. Lets take a bigger step back say seven years when 24/7 franchise boxes were opening here in Australia, the negativity that followed for the independent club owner it was dooms day we wouldn’t be able to compete 24/7, low pricing and blah blah. So here we are seven years later and a high percentage of independents have gone 24/7 and have become fierce competition for these now smaller clubs. How did they do it? Education – going 24/7 is not a big deal it just sounded like a big deal and the fear of god was put into the club owner at every convention or workshop they went to…So now lets look at boutiques clubs – the opposite to the 24/7 franchised gym – specialising in anything from hot yoga,cycle,dance,hiit you name it – again another supposed threat to the independent club – I don’t think so. You see all that really needs to happen is we as an industry need to educate our independents on how to counter act boutique style clubs…. Really? Yes! You see the common factor in all this is one thing “group interaction” Training in a club irrespective of its size,its brand,its social status its group training,its social interaction its everything it was back in the 80’s just different…just like fitness of the 70’s was different to fitness of the 80’s ,at the end of the day it was still the above.People meeting with people. There is absolutely no reason for an independent not to re-brand their group training in their club an offer the same as, if not better as the boutique clubs. Training Gym area’s can be set up in any independent club – I’m doing it as I write,I’ll still have a separate cycle room and GF studio – I’ve taken the PT area dumped it and re-developed it – group training – functional training – people want social interaction, you don’t have to be boutique or Crossfit to offer this, you can be an Independent! Boom I just added value to my members membership! ……And any club owner can put in a Heart Rate monitor system in their club and offer an app – Like #Netpulse. You don’t have to be boutique or a 24/7 box club to have these. My beef at the moment is the hype that is caused from ‘experts’ in the industry to shell shock the independents into negative mindset – your role is education, educate them on how to change and become a better business not a scared business.Thats your job – nobody is interested in what you did or saw on your travels they can google that stuff. They want A to Z get me to the finish line.
Let me leave you with two points to think about –
1.When was the last time you checked how many boutique or 24/7 franchised clubs were up for sale. I love to google “gyms/health clubs for sale, the amount of franchised clubs up for sale is an education itself don’t visit specific www just google.
2.Anybody that tells you that you need to be apart of the latest trend say to them “thats great now show me how to get there and how you got their” If they can’t replicate to you their own experiences then I would probably disregard it… Seriously it would be like somebody who hasn’t owned a gym or fitness business in the social media era telling you how to sell memberships on social media.
Never preach what you haven’t achieved.
The business of fitness as we know it is changing for #40 plus club owners and the options we have are to embrace it or close up shop, because as sure as tomorrow will come you won’t survive without the embrace.
So here’s some assistance from me a 50 year old independent club owner of 12 years who embraced technology as an early adopter to those who are just plain unsure!
Your role as a club owner if you want to continue as one is to offer your members regardless of their age/sex the best possible fitness experience.This is your job,they pay for a service and they deserve the best service on offer to them in the current market place.
You don’t need to know how to put it all together thats not your job thats the job of the provider thats what he does,thats his expertise. Just like your expertise is your members.
- Any person that enjoys working out is wearing a wearable, it could be a heart rate monitor via watch or chest strap.
- These people also have an app on their phone,they may have downloaded it from an app store or it could be associated with their wearable.
- Our fitness enthusiasts also want to workout when they want,so therefore could be downloading workouts online.
- We don’t want our clients going anywhere else but our club.
Here are four products that I recommend and receive no financial gain for doing so. I have explained these as if you know very little.
- Myzone – a simple chest strap heart rate monitor worn by your client. When your client works out in your club their heart rate will appear on a TV or Projector in the club. The Myzone belt also has its own live app, this means they can also see their workout on their phone. A small console will be installed in your club and the console requires minimal work. Your member appears on the console and TVs in the club. The advantages to Myzone in your club are the following. A:It will bring your members together as a community who workout together. B:It makes them accountable. C:You can create challenges in the club simply by creating an event and inviting them. D:Members are rewarded with points when they workout.Points equal status,the more points the more status. We all love status,Status makes up compete and work harder = results = retention. E:Social interaction is high creating higher retention for your club. F:Clubs have their own Myzone mini web so that you can interact with your clients. Myzone gives you access to marketing and on going education.
- Netpulse App – a simple app designed around the features of your club. You don’t need to do anything Netpulse does everything. Positives: A:You can advertise promotions. B: Record workouts by taking a picture C:Members can refer friends D:Connect your social media pages to the app E:Club feed – You can applaud your friends workouts F:Club Extras Icon – Membership links can be placed here, meaning not only do your members have the opportunity to renew but non members with the app can buy!But here is the best about the Netpulse app. You can advertise the app via paid Facebook ads to your WHOLE community this means you engage people who are not members of your club – they download the app via the iTunes or Google store. You then send out push notifications (same as SMS but free) to everybody who has your app.They receive the information which could in return entice them into your club and it cost you nothing to create that lead and yes these notifications can have links to ‘buy’. All of this in an app, an app that creates revenue.
- Wexer Virtual – Off peak time slots for group fitness are hard to fill and expensive to run. For a small investment you can run virtual group fitness classes.This means you can run classes in the quiet times without hiring an instructor. So who attends these classes or more likely who can I market to. A:Mums with babies in prams or capsules – create a mums and bubs class! B:Run classes in times when you know shift workers will be looking for a workout. C:Run beginners classes. D:Virtual classes interact with workout apps. These classes run via a console and you have access to your own mini web site. Imagine being able to advertise in your community that you run classes 24/7
Like the concept not to sure where to start? I suggest you contact the above direct or I’m happy to refer you to my consultant at each provider. Assist you in anyway I can. The other option you have is to contact the team at http://www.fittechcouncil.org or http://www.thenfba.com Both of these suppliers are in the now of fitness assisting club owners to grow and move into the future.
Fitness Business Coach
Motivational speaker on the business of fitness
Innovator Implementer Ideas person