I really do wish that Registered Training Organisations’s would spend more time on educating

I really do wish that Registered Training Organisations’s would spend more time on educating personal trainers on business start ups instead of throwing them out into the industry with limited resources. It’s the club owners who have to deal with this and I’m sick of listening to uneducated responses to questions in job interviews. Now keep in mind I’m talking about my experiences so if your one of the lucky ones that doesn’t have this problem then I strongly suggest you get on the speaker circuit and tell us why! Have you ever sat in front of a prospective PT in your club and asked them pretty straight forward questions like how do you see yourself getting clients and the response is the club is going to get them for me, or I’ll do some flyers and get them out there. Well first let me tell you this UM clubs in general DO NOT get massive walk ins every day just for personal training – I wish and second of all I don’t want to look at another flyer there is enough of this generic rubbish in the weekend newspaper, but you know what it’s not the PT’s fault that he/she has answered me or any other club owner that way. You’ve been sold the holy grail of success by your local registered training organisation, you’re going to be awesome and make millions of dollars and be the next star of the biggest loser and get your teeth whitened in the process. Sorry but for the vast majority of you the RTO has failed you by not providing you with the most important tools of success – no it’s not the latest primal movement course its pretty simple ‘KNOW YOUR MARKET AND SELL’ and its pretty hypercritical of them not to teach you this because quite frankly thats how they got your MONEY…They knew who their demographic was, made it look promising and pretty and then signed you up. So why can’t they teach you these skills in the course? You would be a star attraction to any club with these skills. Oh and what about group fitness instructors why aren’t we encouraging RTO’s to train more people up in exercise to music? What you think its daggy, really? Where do you think your biggest audience is ???? Hello its in the group fitness room where else will you get the opportunity to sell yourself to 30-50 people in 45 minutes – the gym floor? I doubt it, you can’t tell me a personal trainer will walk the gym floor for 45 minutes and talk to 45 people nor a gym person for that matter.I think the cleaner would thou. Whats daggy about group fitness – nothing at all it’s the largest social community globally that come together with one common factor “positive health” isn’t that why you entered the industry to improve the community’s health? If not please exit.

I also think its time to start a better system whereby the general public can log in to a generic site to see if their personal trainer is actually qualified. To many supposed trainers are starting PT courses and not meeting all requirements to complete their education but are still opening up backyard,shed,mobile business’s. Perhaps all R.T.O’s should surrender lists of students enrolled with a simple “pass/fail/non completed” at the beginning and the end. And for goodness sake get rid of online courses..practical please and at least 12 months of it.

Please don’t tell me this can’t be done because it can. If we can have databases for car registration,health registration then surely with todays technology we can create this, actually if Les Mills in each country can have a data base of all their GFI surely we can do this with PT’s.

R.T.O’s need to go do work experience themselves in clubs to get it – I find it ironic that the majority of RTO’s in the fitness industry are owned or run by people who have never run a health club – Yes you were smart as an RTO you saw a demand in the market place, went off wrote a course meet government guidelines then sold the course to students with stars in their eyes. Could you please teach you students the same basic foundations!
And as for the group fitness component RTO’s if you can’t teach your students exercise to movement then align yourself with an organisation that can because you guys are not doing the industry any favours at all – what you’re doing is skipping a whole generation of prospective GFI and drying up an industry that will be forced to succumb to alternatives. Think I’m wrong? How many clubs were prepared for ZUMBA? How much money did clubs miss out on? Even Les Mills wasn’t ready for the power of Zumba and Crossfit.

You know the corner might be big, the corner might be small, but around it there’s another group fitness craze about to land and if RTO’s and clubs aren’t educating in group fitness………. Well, guys your just going to get a whole new breed of unqualified so called group fitness instructors out there who just run off do a one day course to teach the new craze down the street in the local community hall-Not going to happen. Wasn’t it called Zumba……Crossfit!

However in order to create change you need to go back to the basics and create a fresh foundation. You can’t walk into a situation and start change at middle ground. If we as in industry want to change the issues above then we need to create and give birth to another option or push for it. We need tighter control on personal trainer qualifications being recognised and they need better business skills. Group fitness is a business and we need to recognise this and teach it and not look down at it.

It’s great to have opinions but we as an industry need to make the change. Be a doer and not a keyboard warrior.

Mel.

Not group fitness but brain tumours!

6 weeks ago I put this clip up. Yesterday I was asked and I’m very honoured to be leading the opening warm up for this Melbourne event. Watch this space for more updates and info for you to register.Thanks for sharing the clip below ‪#‎beaniesforbraincancer‬ As most of you already know in March 2013 I was diagnosed with a brain tumour, moving forward it’s now my agenda to raise awareness of the importance of being fit,healthy and self aware of your body, had I not maybe the story would be different. Time to raise funds and awareness. Brain tumours are not dirty words they’re fighting,so lets walk to win the fight.
Cure Brain Cancer’s Walk4BrainCancer – MLB 2015 promises yet again to be an amazing event, entailing a 5km walk, gourmet BBQ, fitness performances with sports ambassadors and entertainment for all ages. The walk will be held on Sunday, 8 November, 2015 at Catani Park, St. Kilda from 10am – 2pm, we expect to attract over 1000 registrations. In 2014 we raised over $90,000 through the Walk4BrainCancer – MLB 2014 and we are confident we can significantly grow that figure in 2015.
Before the walk commences we offer a warm up for participants, as a person of note within the fitness industry and in light of your extraordinary shout out and support of the ‪#‎beaniesforbraincancer‬ campaign, we would be honoured if you would consider leading the warm up on the day.

https://www.facebook.com/mel.tempest/videos/10153721828412841/?l=4070397636679092553

Group fitness Marketing – No boring posters please!

Here is a short clip that I’ve organised for my clubs next Les Mills launch.

My club runs LM group fitness along with freestyle classes and other providers programs. What I love about LM is the marketing they provide for you. You just need to be pro-active, step out the square and give your current members and prospective members something different to look at – this can work for you in a positive manner if your club is in an area with similar competing clubs who have the same GF providers, having something different gives you an edge. It doesn’t have to be a piece of expensive marketing all decked out – just something different projecting the benefits of your club and the programs. After a while sticking posters up on wall gets boring and looks lazy. Give your club the edge it deserves and give your members an experience they’ll share.

Enjoy the clip.

Join me on Facebook Mel Tempest or Your Group Fitness Expert – Mel Tempest

https://www.facebook.com/mel.tempest/videos/10153826112247841/?l=853258124064044123

Group Fitness is not just Group fitness classes!

Sometimes we forget who our business is, we think big when we should think practical sometimes going back to where you started can create more growth than you think.

Please click and enjoy.

 

YGfB_S – Presentation US

Humble beginnings- Haters & the feedback box

Ever looked at a fitness business and thought WOW how awesome, how lucky are they,look at everything they do,look at all the cool stuff they have? Wow look where they get to go? Have you ever displayed a little of the green monster because of their success or spoke a little negativity have you been the hater of someones hard work? How often do we give regonition to those that serve and lead us in the fitness industry, how often do we stop and listen to a person’s humble beginnings,maybe we didn’t listen because we didn’t ask maybe you just thought it magically appeared like the tooth fairy does. This week I was reminded of my own humble beginings and it all began when a lovely soul Robert Dyer put a map up on Facebook  “the beginning of South Central” Robert Dyer, Bryan O’Rourke and their families created this. When I looked at it I thought wow to take something from nothing and create everything is an amazing task to accomplish, to be part of their journey for many over the last decade is very special indeed. Who are the people that do this, who are the people that take nothing and create everything, have you ever wondered? For you in the now you see the today person but let me tell you in the beginning we weren’t the today person. We were the people who searched and seeked to give you something different, we were the people that sat up late at night and into the early hours of the morning planning and creating your future experience with our passion and desire to be more than just a supplier or a giver of a service. We were the people who missed our partners,kids and best friends birthdays,we were the people who missed our kids when we travelled,we missed a school concert or grandma’s 70th,we were the people who had a vision to create a dream of ours but to make it yours at the same time. We’ve all sacrificed it hasn’t always been ponies and clowns,sometimes the dark cloud hazes over but we need to remind ourselves of our why-let our passion come forth and let the sun come through. The Fitmarc journey came from humble beginings and we need to remind others sometimes of where we came from, but also at the same time remind them of where they came from. When I read through the feedback box in my club this week I had just come from reading  a post Bryan had put up on haters and thought wow here we are giving our all and thou a very small minority dislike what we do people really do need to be reminded of what we have given up at different stages of our life to serve them. In 2003 I opened a club from zero I had only been in the fitness industry 2 years and only opened a club because a GFM told me I couldn’t teach BJ…..um bit old to be told what to do!

For 18 months I had gym equipment in my house,no kitchen table & chairs,bikes up the hallway,dumb bells on the floor,garage full, everybody was yelling at everybody!…We had a building and the landlord  at the 11th hour changed his mind,3 kids, a hubby, in a house full of gym equipment and nowhere to go…and so the story goes on, $3.63 in the bank and I had to pay wages…..and so the story goes on….as do others have their story to tell.  I wonder if the feedback would be different if they knew our story.

Don’t ever assume we were gifted with this amazing experience that you now enjoy it took along time for us to get here and the journey continues. Behind every happy ending there is a humble beginning one that often is not heard. Maybe next time stop,ask,listen,appreciate and recognise, not just the now but the beginning. 

Opportunity

So Friday is here and gosh how quick did that week go?
How many opportunities did you let go by this week one, two and why did you let them go? Was it timing,needed to think more? What was the reason? Now ask yourself what was the REAL reason – you just couldn’t be bothered! Yep!
Is it to late to go back and grab that moment is it to late to grab the opportunity that you know next week you’ll sit with your coffee look out the window and say I wish I had of done that – It’s not to late? NO – then get up and go do it, whats the worst that can happen that you miss out, just means your back to where your at right now – but at least you gave it a go and thats what life is about giving it a go. I’m off to grab an opportunity that has presented itself to me this morning – I don’t know if I’m ready for it but I’m going to have a shot and I’d rather have a shot than sit and stare out the window and imagine what it could’ve been like! 

Living with a brain tumour

Well, last Sunday night many of you sat back and watched the logies and if you don’t know what the logies are well it’s a bit like the golden globe awards but AUSTRALIAN! The gold logie logie went to Carrie Bickmore, Carrie spent her moments of fame bringing awareness to Brain Cancer. Carrie’s husband has passed away about five years before from this terrible disease he fought for a decade. Brain cancer kills 8 in every 10 there is no government funding yet its kills children more than any other disease. Globally there are many many support groups set up for brain cancer patients and of course brain tumour patients. I belong to about six groups. I’m a strong supporter of The Brain Tumour Alliance of Australia and wherever I can raise funds. I’m not asking for a pat on the back I can do that myself I just want somebody to find a cure, a cure so that tumour patients both benign and malignant  can rid themselves of the suffering,the unknown and mind games that come with it. I have a benign tumour and you may think thats great it’s not malignant  and yes thats true , malignant equates to death eventually and benign doesn’t well not quite. You see the difference is the unknown, is it growing, is it not growing,why do I have a headache,I can’t hear like I use to, my eyes aren’t as good as what they were – is this thing in my head growing or am I just getting old? And so you lie there in the MRI machine waiting waiting then wait again to see your neurosurgeon who asks you bluntly when is it coming out – it has to come out! The thought of somebody taking something out of our head is a horrible thought for all of us isn’t it not just me.  Can you imagine waking up tomorrow and not be able to do what you want, drive,cook,run,laugh, will you remember people,will I be ME – have you ever thought of that – because they’re the risks a person takes when they go to surgery, I suppose every surgery has its risks but this is brain surgery – a life had could be taken away. 

For me quality of life is paramount – this tumour might never grow and I might out live you all and so I should with all the exercise and healthy eating I do!!..lol…..and it might grow next week,next year who knows. What I do know is I can’t imagine not doing what I do I can’t imagine not sharing what I love.  In the middle of a class the greatest fear will come over me, I can be teaching any type of class and I look out there and think what if I couldn’t do this anymore,what if I couldn’t inspire others to be the best they could be, it’s a horrible thought and it’s horrible not knowing. I suppose thats the difference between knowing you are going to die from a disease and not knowing at all. #beaniesforbraincancer #beaniesfortumours 

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Quick Group fitness marketing to re-ignite your APRIL & Showing staff the front door.

So April 1st is here and for some clubs that’s a quiet month!30-day-challenge-1

So here’s some marketing ideas to get your members coming in over the holiday break and easter.

April is a great time to run a group fitness challenge – lets say in this case 21 classes over the whole month. Participants attend classes and get their challenge cards marked off at reception. They then go into the draw to win a 12 month membership. Very simple and effective retention tool.

Another idea – Do you have classes that are low in numbers? Yes! Then run your challenge around these programs and offer members to bring a friend free.This is a great idea to create more feet in the quite classes plus the members get the experience of something new.

If your one of those clubs that just prefers to ride April out then I suggest you start your May promotion once easter get-off-the-couch-day-1has passed.This will help motivate the members who have gone AWOL during the holiday month. Don’t forget to send these guys emails and text messages after the 25th…

Attached are some graphics for you to get some ideas!

Tomorrow I’ll be blogging about showing staff the front door!

STAGE AND EXIT RIGHT PLEASE “SHOWING STAFF THE FRONT DOOR’

Writing a blog on showing ex staff the front door is sure to cause some raised eyebrows. Having had a business for 12 years like many others we all agree on one thing our biggest issue is staff! Now I have to be honest here and say yes I’ve read the editorials,the blogs,the slide shares and I’ve been to numerous workshops on managing staff, but let’s be serious no human is perfect so therefore no employer or employee is. You need to get amongst it to get it and if you’re being honest with yourself right now – I bet you’ve had your fair share of “showing staff the front door”

I work with my team,my team works with me – nobody works for me, until something goes a little pear shaped. There’s no grey area with me it’s either black or white and this is a great way to be, everybody knows where they stand.Trust is earned and I’d rather a thief than a liar – you always know where you stand with a thief but never a liar. Liars always get caught – these days social media does the work for you.

The biggest issue in the fitness industry is soliciting – personal trainers or group fitness instructors decide they want to make a break for it and good luck to them they should use your business as a foundation to grow – there is more to life than working in a gym. But if you’re going to use the club as a stepping stone have the common courtesy to respect not just the business owner but your fellow peers around you. You couldn’t make the break without the opportunity they gave you – people weren’t banging on your door, they opened the door for you.

As a business owner don’t be afraid to give people there marching orders – your brand is bigger than any individual “proven fact” a few people might leave with them but 90% come back – why? Because you created a community and culture that can’t be replicated. People respect you for what you’ve achieved, they don’t respect nor have time for those that betray.

Continue reading STAGE AND EXIT RIGHT PLEASE “SHOWING STAFF THE FRONT DOOR’

Her Primary Goal To Get More Health Club Owners Moving Towards Innovation And Success

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