Speaker School and U.S v’s Australia

I’ve just spent time in Baltimore U.S with the awesome Thomas Plummer at speaker school. After 35 hours of travel I finally checked in to the hotel. What followed was also 4 days of rain and wind. Bugger that forecast changing on me without notice – hold on thats just like home. Snow one day and heat the next.When I set out on this journey I already knew what I wanted to achieve and sure enough the mental picture I perceived as me as a speaker was granted. For years I’ve been told I’m over the top to loud, to much to say,I get the job done but leave shrapnel and so forth well really just a whole lot of shit coming from insecure boring complacent people.I must know my shit because hell I’m still here and successful and people want my help.  You know what else is bullshit I learnt my style is acceptable and now its time to go full steam ahead and move away from the current and jump! I know what I want to do and I’m giving myself a deadline, if you don’t have that you have nothing.Tall poppy syndrome might be alive and kicking here in Australia but it’s not in the U.S “wake up Aussie fitness industry if these guys pick up and come here they will form their own following and kick some serious butts” Who said they have to stay there?

I gotta say this thou speaker school had some real cool talented people who could definitely offer the Australian market a heap of fresh innovative real education, not bullshit pilfered from others drop my logo on it stuff.  I want originality for my industry and my industry deserves it.

 I’ve got some amazing talented fitness friends in the U.S who have accomplished so much in a highly stressful ever-changing profession. Australia doesn’t have a Thomas Plummer, Bryan O’Rourke, Robert Dyer,Emmett Williams,Frank Nash and of course my talented speaker school entrepreneurs. Ask yourself why? Old school is closed the new school is open.

Mel Tempest 

What’s new in group fitness!

 

 

 

 

Here’s whats new in the world of group fitness!

Now is the time to put your action plan in place for 2016

Time to inspire the new generation of fitness professionals on the benefits of becoming professional group fitness instructors

New products to set your club apart from the club down the road

 

http://www.whatsnewinfitness.com.au/group-fitness-the-roundup

 

Xmas timetable pain or gain?

This article was written 2013 but the opportunity is still the same.

Now is the time to start thinking about Xmas and your group fitness business for 2016. Have a great read! Mel.

http://www.fitnessnetwork.com.au/resources-library/your-christmas-timetable-pain-or-gain

 

Independent club owner reveals how she overcame her trepidation and transformed her facility into a 24-hour operation

 

Mel Tempest an independent club owner reveals how she overcame her trepidation and transformed her facility into a 24-hour operation – and why she hasn’t looked back. Check out her story.

MelTempest-24-7club-NetworkmagAut2015

 

 

Gym contracts the good, bad and ugly!

No contracts,No sign up fee’s,No catches,No sales gimmicks…blah blah blah very common phrases from the new kids on the block of late!

Gym contracts are they good or are they bad? Well, from my point I think the consumer has more to win than the club owner and I’ve been a club owner for 12 years. Let’s look at it from these points which of course are my thoughts and not the thoughts of every fitness business owner…

Club owner decides to get marketing company in to run promotion. Here are some facts you as the consumer of a gym membership may not know.

1.Marketing company puts a 6 week strategy together before arriving at the club,they (not club) organise Tv & Radio ads, newspaper advertising ,mail drops,banners, A boards and telemarketing. The average cost for the marketing company which is outlaid by them is 80k-120k. During the 6 weeks Tv & Radio ads will run along news paper ads and telemarketing, gym prospects come into the club where they make contact with a sales person from the marketing company,these guys get paid weekly based on their sales.Their wages form part of the promotion spend. The prospect is offered a cheaper gym membership based on them signing up for a set period of time, usually 18 – 36 months. Now let me make it clear that no person forces the hand of the prospect to buy,ultimately it is their choice,after all they made the appointment and drove to the club. The policy in my club is the following – I sell a gym membership cheap and the consumer saves around $6/7 per week. The consumer commits to me for a period of time and I repay them for that time by offering them a cheap membership. Now here’s where people have a difference of opinion. In my club if you want to cease your membership during the contract time then you pay an early exit fee. This is a NOMINATED FEE you both agreed on before your membership started. This is a great idea because both parties know the circumstance of ceasing the relationship before it commences (like a pre-nup). Most clubs like mine charge $100-$150. Now this is where it gets a little dirty and this is what I don’t agree on. Clubs and Marketing companies that sign members up on this agreement — if you cease a relationship you have to pay out the balance! That means if there is 18 months left and you want out because you don’t want to be there any more you have to pay 18 months worth of payments. Sorry this is not my thing. Early exit fee leaves a better taste and higher retention. If you need to get out of a contract and your stuck in a ‘pay out’ situation, advertise your membership for sale! If you don’t want to be there you shouldn’t have to pay the balance. So onto the next part. The consumer is better off financially when buying into a gym membership because although the cost of living goes up for the gym owner your membership won’t go up for the entire time your in a contract. So you will save more $$$ than initially told. Making sense now?

Not all gym contracts are promoted by marketing companies gyms can run these direct from their clubs as we do offering shorter terms EG: 12 months/6months etc. So if you think you can commit to 6 or 12 months with an early fee then do so. But remember the shorter the contract the LESS amount paid for the early exit fee should occur.

So if a marketing company comes in and spends 100k on advertising etc how do they get their money back? Well, your money from the direct debit that is paid each week, the marketing company collects 60% of it until the debt is paid back.Thats right the gym does not receive all the money for at least 18 months by which sometime some members have left. Who gets the exit fee? Approx. 50% goes to each party…..So running a promotion isn’t what you thought, is it.

The gym owner is not rolling around in your money instantly. But a good club owner will invest your $$ back into the club – another reward for members.

So why have I written this blog? To be honest I’m sick of seeing gyms belittle other gyms with DUMB ads…”No gimmicks,No contracts,No sales tricks,Free 24/7…. Like get an education a you for real? Every club needs direct debits,every club needs contracted direct debits. Why? If you’re asking that question and you own a fitness business you opened for all the wrong reasons. Ego being first and you thinking your smarter than the club down the road second. Go sell your cheap direct debits and no contracts – Good luck with that because you just de-valued your business, I and many others won’t do that the teams and owners work to hard to undervalue their service.

If you’re a consumer and wanting to join a gym and feel comfortable committing to your health and wellness for life then a contract just may suit you. If you find all the options to confusing then just purchase upfront until you feel comfortable with commitment.

If you’re a fitness business owner and you think this is a whole lot of crap – look up look around

Your wealth is in what you OWN and not what you OWE.

Mel Tempest

 

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#Myzone Vs the #Applewatch

So I’ve been lucky enough to wear the apple watch now for about three weeks and yes its great to have a new trendy toy to play with and watch how people react to what it can do.From my observation non fitness enthusiasts were more taken by the watch and all its little icons, super excited that you could jump on social media,ring a top friend and the fact that it tells you to get up and move with hey lets check out the stocks and do a bit of E-bay shopping – the watch is nothing more than a mini phone that sits on your wrist and vibrates in middle of the cool down in class,or worse somebody rings you….(yes I know you can turn it off) Once the flashiness of the watch had lost its novelty I felt like a new mum with a newborn to look after. Technology has come so far so why do I need to re-charge or as a new mum says “feed” so often surely #apple realises that I’m busy and am totally over plug this plug that and don’t forget to put it back on before you walk out the door and no I don’t want to power save and turn everything off to increase the life,it’s 2015 I shouldn’t have to do that! – My desk looks like a mini apple mart and no I don’t mean the ones you eat. I’m not a petite person but I do have a small wrist (but a big mouth) and I found it extremely frustrating moving the watch up and down my arm and sorry no it doesn’t always show the time when I tilt my arm. I opted for the larger screen as I’m not getting any younger only smarter – well up until purchasing the watch anyway. I do feel let down by the apple watch, I saved my money as one would save their calories in order to spoil themselves with a bottle of red and Pecan Pie. I feel like my bottle of red and pecan pie are slightly out of date! All the info it gives me is assessable from other devices that require less nappy changing.

But hey I’m not going to let Myzone off the hook either – Myzone is a great tool and what it does for health clubs is fantastic I could go on for hours about the benefits of Myzone & the business of fitness but now is not the time. I know Myzone is always looking at ways to develop the belt and hopefully in the close near future we will see the belt become less intrusive for females and obese wearers. I’d also like to see innovative marketing marketed towards the lay person. Not every person is tech savvy, marketing like this would assist clubs in selling to those who fear technology…..

All in all I say wear what ever wearable makes you get up and get active, everybody is different and we all get off on different things!, But if you’re the supplier remember no matter how smart or intelligent the consumer is and yes they’re two different things “KEEP IT SIMPLE SAFE” then your walking testomonial the consumer will always come back for more.

#getfitgetfitterstayfit

 

Mel.

 

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“a beautiful mind is not to be taken”

Ok, friends,fans,family & enemies I would be ever so grateful if you could mark this day in your diary. The website will be up shortly for registrations.
I will be taking the warm up for this awesome event (very honured and ‪#‎getlesmills‬) and I would love it if we can get as many people as possible from all over to attend! …..
Brain tumours is like depression and suicide nobody wants to talk about it yet we struggle just as much as any other person with a disease and because nobody talks about it we struggle to raise funds to make a difference. This year we ran at a loss,we don’t have high media stars or ongoing publicity we just have US & YOU Please stand up and support Brain Tumour Alliance Australia (BTAA) and Cure Brain Cancer “a beautiful mind is not to be taken”

Melbourne Australia Event – if you can’t attend please show your support and like on my FB page.
Cure Brain Cancer’s Walk4BrainCancer – MLB 2015 promises yet again to be an amazing event, entailing a 5km walk, gourmet BBQ, fitness performances with sports ambassadors and entertainment for all ages. The walk will be held on Sunday, 8 November, 2015 at Catani Park, St. Kilda from 10am – 2pm, we expect to attract over 1000 registrations. In 2014 we raised over $90,000 through the Walk4BrainCancer – MLB 2014 and we are confident we can significantly grow that figure in 2015.

 

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btaa

 

https://www.facebook.com/mel.tempest

https://www.facebook.com/groupfitnessexpert

 

Group fitness instructors sit on their hands and are club owners qualified to train their team!

Last night we ran group fitness staff training, I asked the GFI to teach a track each sitting on their hands and not to tap their feet and two GFI had to close their eyes to teach the second half of their LM track – A fantastic learning tool for them all as a team and not an easy task. I think its important to know your music, understand musical interpretation,cueing,phrasing,blocks etc” Getting your class from A to B is a lot easier and less stressful when you know your music.Knowing your music allows you to keep control when speed humps appear.Like forgetting pre-choreographed programs.(or your GFM walks in to watch) UM yes this happens they’re called BRAIN FARTS and it’s ok to have them.If you forget thou just be great at pre-cueing your replacement move…..Great cueing comes from what? Knowing your music!But for gods sake don’t get up on stage and be a cowboy or cowgirl and try to wing it, this won’t make you special it just shows total disrespect. Yes Im saying its ok to forget choreography, its ok to have a bad day, you’re only human and nothing else. But please don’t waltz into class and say with a puffed up chest “I only learnt this sitting on the toilet five minutes ago” …like really – well shit you better be good!

How good or great you are is your choice. One class One chance – you’re only as good as your last class.

We discussed a vast and varied group of topics including “when you participate in another GFI class” and in this case in your own club. I am dead against participating GFI standing dead smack in front of the teaching GFI when they rock up to class. Any closer and you will be wearing their underwear,back off and let them do their class this is their time not yours.The class is for the members, go to the side of the room,back of the room or get on stage and team teach if you want to be noticed. I LOVE LOVE GFI who walk in and tell me “Im getting up” the door of opportunity opens when we become pro-active.

For some members stepping up to the front is taking the next step to feeling confident and secure within themselves and you just took that moment away from them by putting your ASS in the front row and behind you is a whole room of members with a little voice in their head going WHY? And yes we all know every club has their front row members, these people are your best members and best referrals and don’t ever forget it! If you don’t like them in the front ask yourself why and deal with it, if they get the choreography right when you get it wrong RECRUIT THEM!  Actually if your in the GF room in another GFI class how about you move around and network, sell the club that pays your wages and gives you free membership.

Some of the others areas we touched on were – “Different styles of learning” hence why the GFI sat on their hands! Changing your vocals because mono tone is out of fashion and repeating the same words over and over is lazy! Don’t forget the benefits of the why and what of the class format. If you don’t know the why and what of your class how can you sell it maybe thats why GFI repeat themselves they actually don’t know why and what!

Will they take away what they learnt and put it into practice? Time will tell and people vote with their feet. No doubt this is the thought of many club owners when they train their team. As club owners are we qualified to train our staff? You most certainly are, remove anybody who thinks differently.

Final topic – “Peoples perception and how we can’t change it as we’re never given the opportunity to know it” This is something we all know about and it really peeves me that we have to deal with this. As trainers we need to be self aware of who’s around us, how we dress in our workplace whether we are working or not and how we behave both in and out and of the club. In defence of all those that have been on the receiving end of the double P (like me) this is what I have to say. I feel sorry for those that judge others without knowing them because you just missed out on something amazing and life changing and that was getting to know me.

I don’t doubt my little blog today has given you some insights and perhaps you will take something from it or maybe you won’t, no matter what you decide to do, remember you may not be able to change a persons perception but you can change your choices and with that comes change.

Mel Tempest 🙂

 

I really do wish that Registered Training Organisations’s would spend more time on educating

I really do wish that Registered Training Organisations’s would spend more time on educating personal trainers on business start ups instead of throwing them out into the industry with limited resources. It’s the club owners who have to deal with this and I’m sick of listening to uneducated responses to questions in job interviews. Now keep in mind I’m talking about my experiences so if your one of the lucky ones that doesn’t have this problem then I strongly suggest you get on the speaker circuit and tell us why! Have you ever sat in front of a prospective PT in your club and asked them pretty straight forward questions like how do you see yourself getting clients and the response is the club is going to get them for me, or I’ll do some flyers and get them out there. Well first let me tell you this UM clubs in general DO NOT get massive walk ins every day just for personal training – I wish and second of all I don’t want to look at another flyer there is enough of this generic rubbish in the weekend newspaper, but you know what it’s not the PT’s fault that he/she has answered me or any other club owner that way. You’ve been sold the holy grail of success by your local registered training organisation, you’re going to be awesome and make millions of dollars and be the next star of the biggest loser and get your teeth whitened in the process. Sorry but for the vast majority of you the RTO has failed you by not providing you with the most important tools of success – no it’s not the latest primal movement course its pretty simple ‘KNOW YOUR MARKET AND SELL’ and its pretty hypercritical of them not to teach you this because quite frankly thats how they got your MONEY…They knew who their demographic was, made it look promising and pretty and then signed you up. So why can’t they teach you these skills in the course? You would be a star attraction to any club with these skills. Oh and what about group fitness instructors why aren’t we encouraging RTO’s to train more people up in exercise to music? What you think its daggy, really? Where do you think your biggest audience is ???? Hello its in the group fitness room where else will you get the opportunity to sell yourself to 30-50 people in 45 minutes – the gym floor? I doubt it, you can’t tell me a personal trainer will walk the gym floor for 45 minutes and talk to 45 people nor a gym person for that matter.I think the cleaner would thou. Whats daggy about group fitness – nothing at all it’s the largest social community globally that come together with one common factor “positive health” isn’t that why you entered the industry to improve the community’s health? If not please exit.

I also think its time to start a better system whereby the general public can log in to a generic site to see if their personal trainer is actually qualified. To many supposed trainers are starting PT courses and not meeting all requirements to complete their education but are still opening up backyard,shed,mobile business’s. Perhaps all R.T.O’s should surrender lists of students enrolled with a simple “pass/fail/non completed” at the beginning and the end. And for goodness sake get rid of online courses..practical please and at least 12 months of it.

Please don’t tell me this can’t be done because it can. If we can have databases for car registration,health registration then surely with todays technology we can create this, actually if Les Mills in each country can have a data base of all their GFI surely we can do this with PT’s.

R.T.O’s need to go do work experience themselves in clubs to get it – I find it ironic that the majority of RTO’s in the fitness industry are owned or run by people who have never run a health club – Yes you were smart as an RTO you saw a demand in the market place, went off wrote a course meet government guidelines then sold the course to students with stars in their eyes. Could you please teach you students the same basic foundations!
And as for the group fitness component RTO’s if you can’t teach your students exercise to movement then align yourself with an organisation that can because you guys are not doing the industry any favours at all – what you’re doing is skipping a whole generation of prospective GFI and drying up an industry that will be forced to succumb to alternatives. Think I’m wrong? How many clubs were prepared for ZUMBA? How much money did clubs miss out on? Even Les Mills wasn’t ready for the power of Zumba and Crossfit.

You know the corner might be big, the corner might be small, but around it there’s another group fitness craze about to land and if RTO’s and clubs aren’t educating in group fitness………. Well, guys your just going to get a whole new breed of unqualified so called group fitness instructors out there who just run off do a one day course to teach the new craze down the street in the local community hall-Not going to happen. Wasn’t it called Zumba……Crossfit!

However in order to create change you need to go back to the basics and create a fresh foundation. You can’t walk into a situation and start change at middle ground. If we as in industry want to change the issues above then we need to create and give birth to another option or push for it. We need tighter control on personal trainer qualifications being recognised and they need better business skills. Group fitness is a business and we need to recognise this and teach it and not look down at it.

It’s great to have opinions but we as an industry need to make the change. Be a doer and not a keyboard warrior.

Mel.

Not group fitness but brain tumours!

6 weeks ago I put this clip up. Yesterday I was asked and I’m very honoured to be leading the opening warm up for this Melbourne event. Watch this space for more updates and info for you to register.Thanks for sharing the clip below ‪#‎beaniesforbraincancer‬ As most of you already know in March 2013 I was diagnosed with a brain tumour, moving forward it’s now my agenda to raise awareness of the importance of being fit,healthy and self aware of your body, had I not maybe the story would be different. Time to raise funds and awareness. Brain tumours are not dirty words they’re fighting,so lets walk to win the fight.
Cure Brain Cancer’s Walk4BrainCancer – MLB 2015 promises yet again to be an amazing event, entailing a 5km walk, gourmet BBQ, fitness performances with sports ambassadors and entertainment for all ages. The walk will be held on Sunday, 8 November, 2015 at Catani Park, St. Kilda from 10am – 2pm, we expect to attract over 1000 registrations. In 2014 we raised over $90,000 through the Walk4BrainCancer – MLB 2014 and we are confident we can significantly grow that figure in 2015.
Before the walk commences we offer a warm up for participants, as a person of note within the fitness industry and in light of your extraordinary shout out and support of the ‪#‎beaniesforbraincancer‬ campaign, we would be honoured if you would consider leading the warm up on the day.

https://www.facebook.com/mel.tempest/videos/10153721828412841/?l=4070397636679092553

Her Primary Goal To Get More Health Club Owners Moving Towards Innovation And Success

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